Guides
How to run a rave chapter in another city
SLIST started in Mexico City before it existed in New York. The expansion from CDMX to NYC — and the...
Tag
tone-instructional
Guides
How to structure a co-promotion deal
Co-promotions are the fastest way to scale an event beyond what your budget and audience can reach alone. They’re also...
Guides
How to survive a police raid
At the 37th event, two hours in, NYPD and FDNY shut it down. Arrested alongside a staff member who was...
Guides
Liquor licensing for event promoters
Selling alcohol at raves without a liquor license is the single biggest legal exposure for event promoters. Every workaround has...
Guides
Flyer design for underground events
The flyer is the first impression of your event. In underground culture, it’s also a statement of intent. A bad...
Guides
Hardware live sets as programming differentiator
Every underground lineup in NYC looks the same: eight DJs playing CDJs for an hour each. The programming blurs together....
Guides
How to add vendors to your event
Events that offer only music are leaving money on the table. Adding vendors — clothing, art, tattoos, food — transforms...
Guides
Physical flyer distribution
Digital marketing is the default. Everyone runs Instagram ads, everyone has an SMS list, everyone is optimizing their Meta pixel....
Guides
Bar operations at raves
Bar revenue is the number that determines whether a venue invites you back. Not ticket sales, not Instagram impressions, not...
Guides
DM outreach for events
DM outreach is the highest-conversion marketing channel for underground events, and also the one most promoters execute poorly. The difference...