Guides
Bar operations at raves
Bar revenue is the number that determines whether a venue invites you back. Not ticket sales, not Instagram impressions, not...
Tag
tone-instructional
BTS
The ego-first flyer principle
The single highest-leverage flyer design principle at SLIST is not about typography, layout, or color. It is about ego. Specifically:...
Guides
How to negotiate with venues when you have nothing
Every venue negotiation I’ve done started from a position of having nothing. No track record at the venue. No guaranteed...
BTS
The WhatsApp architecture behind the brand
Before SMS lists, before email CRM, before any ticketing platform, the entire SLIST operation ran on WhatsApp. The community architecture...
BTS
The guest list economics nobody talks about
The standard take on guest lists is that they are lost revenue. Every name on the list is a ticket...
Guides
Payment delays, bank freezes
Payment processing issues will hit you at the worst possible time. Not when business is slow and you can absorb...
Guides
The WordPress tech stack
Running an event brand on WordPress sounds like bringing a knife to a gunfight. Every other promoter is on Squarespace,...
Guides
Ticketing platform showdown
We have used four ticketing platforms across 37+ events. Each one taught us something about conversion rates, data ownership, audience...
Guides
WhatsApp community governance
WhatsApp communities were the foundation of everything we built in Mexico City. At peak, we managed a 1,800-person announcement group,...
Guides
How we built a 9,000-person SMS list
The SMS list started at zero in early 2024. By January 2026, it was over 9,000 contacts — past attendees,...