Guides
How to deal with competitors who call the cops
A rival collective called the cops on our free events because we were drawing crowds across the street from their...
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Guides
A rival collective called the cops on our free events because we were drawing crowds across the street from their...
Guides
Co-promotions are the fastest way to scale an event beyond what your budget and audience can reach alone. They’re also...
Guides
Selling alcohol at raves without a liquor license is the single biggest legal exposure for event promoters. Every workaround has...
Guides
Every underground lineup in NYC looks the same: eight DJs playing CDJs for an hour each. The programming blurs together....
Guides
Digital marketing is the default. Everyone runs Instagram ads, everyone has an SMS list, everyone is optimizing their Meta pixel....
Guides
Curation is not a playlist. It’s a product discipline. The lineup is the product. The brand is the trust that...
Guides
The flyer is the first impression of your event. In underground culture, it’s also a statement of intent. A bad...
Guides
Five cancel campaigns in two years. Discord servers dedicated to destroying the brand. Memes of the founder on the floor...
Guides
Most event marketing is built on manufactured urgency. Countdown timers. “Selling out fast” overlays. Tier pricing designed to create panic....
Guides
Door staff is the first and last impression of your event. A bad door experience — slow lines, rude bouncers,...