Guides
How to deal with competitors who call the cops
A rival collective called the cops on our free events because we were drawing crowds across the street from their...
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format-guide
Guides
How to structure a co-promotion deal
Co-promotions are the fastest way to scale an event beyond what your budget and audience can reach alone. They’re also...
Guides
Liquor licensing for event promoters
Selling alcohol at raves without a liquor license is the single biggest legal exposure for event promoters. Every workaround has...
Guides
Hardware live sets as programming differentiator
Every underground lineup in NYC looks the same: eight DJs playing CDJs for an hour each. The programming blurs together....
Guides
Physical flyer distribution
Digital marketing is the default. Everyone runs Instagram ads, everyone has an SMS list, everyone is optimizing their Meta pixel....
Guides
Curation as product
Curation is not a playlist. It’s a product discipline. The lineup is the product. The brand is the trust that...
Guides
Flyer design for underground events
The flyer is the first impression of your event. In underground culture, it’s also a statement of intent. A bad...
Guides
How to survive 5 cancel campaigns
Five cancel campaigns in two years. Discord servers dedicated to destroying the brand. Memes of the founder on the floor...
Guides
Anti-FOMO design
Most event marketing is built on manufactured urgency. Countdown timers. “Selling out fast” overlays. Tier pricing designed to create panic....
Guides
Door staff management
Door staff is the first and last impression of your event. A bad door experience — slow lines, rude bouncers,...