Guides
Why we donate 10% of every event to charity
We donate 5% of ticket profits after $1,500 in ad spend to SafeRaveNYC, a harm reduction nonprofit. We have also...
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Guides
What to expect at your first techno event
If you’ve never been to a techno event, the unknown is the hardest part. Not the music, not the crowd,...
Guides
How to negotiate with venues when you have nothing
Every venue negotiation I’ve done started from a position of having nothing. No track record at the venue. No guaranteed...
Guides
What headliner DJs actually cost
DJ fees are the most opaque part of event budgets. Every promoter guesses, every DJ inflates, and nobody publishes actual...
Guides
The WordPress tech stack
Running an event brand on WordPress sounds like bringing a knife to a gunfight. Every other promoter is on Squarespace,...
Guides
WhatsApp community governance
WhatsApp communities were the foundation of everything we built in Mexico City. At peak, we managed a 1,800-person announcement group,...
Guides
How to evaluate a venue for underground events
A venue can make or destroy an event before the first DJ plugs in. After running shows at warehouses, hotel...
Guides
Dancefloor dynamics: gender ratio
Nobody in the underground scene wants to talk about gender ratio on the dancefloor. It sounds like nightclub marketing from...
Guides
The event naming test
Most event promoters name their events whatever sounds cool in the moment. That is a mistake. The name of your...
Guides
Ticket pricing strategy
Ticket pricing is not a math problem. It is a psychology problem with math consequences. Every pricing decision sends a...