Dark Culture
Loved. Hated. Feared. Respected.
The four axes of personal brand positioning are not a matrix from a business school textbook. They are the four...
Blog
Notes & guides
Dark Culture
Term limits are the real problem
The real issue with American politics is 4-8 year term limits. It takes too long to make positive change happen...
Dark Culture
Studying religion as a power system
Religion is studied here as a power system, not a faith system. The questions are always how did this work,...
Dark Culture
Can a cult have no visible leader?
A brand that survives without its founder’s daily presence is an institution. A brand that cannot is a personality cult....
Dark Culture
Heartbreak into output
Heart is broken. How do I productivity-max for eventual stunting? That was the actual question, asked the morning after, with...
Dark Culture
Following the money, not the narrative
The first question is never who was right. The first question is always why did this happen. The second question...
Events
The lockdown cohort: our founding members
The people who came during lockdown are not just fans. They are founders. March 2021 New York was still locked...
Guides
Liquor licensing for event promoters
Selling alcohol at raves without a liquor license is the single biggest legal exposure for event promoters. Every workaround has...
Guides
How to survive a police raid
At the 37th event, two hours in, NYPD and FDNY shut it down. Arrested alongside a staff member who was...
Guides
How to structure a co-promotion deal
Co-promotions are the fastest way to scale an event beyond what your budget and audience can reach alone. They’re also...
Guides
How to run a rave chapter in another city
SLIST started in Mexico City before it existed in New York. The expansion from CDMX to NYC — and the...
Guides
How to deal with competitors who call the cops
A rival collective called the cops on our free events because we were drawing crowds across the street from their...