Guides
DM outreach for events
DM outreach is the highest-conversion marketing channel for underground events, and also the one most promoters execute poorly. The difference...
Category
Guides
How-to content for ravers, DJs, and promoters. Event economics, venue negotiation, SMS marketing, ticket pricing, community building, and everything else nobody teaches you before your first event. Built for search — written for the people actually doing the work.
Guides
Bar operations at raves
Bar revenue is the number that determines whether a venue invites you back. Not ticket sales, not Instagram impressions, not...
Guides
Door staff management
Door staff is the first and last impression of your event. A bad door experience — slow lines, rude bouncers,...
Guides
Anti-FOMO design
Most event marketing is built on manufactured urgency. Countdown timers. “Selling out fast” overlays. Tier pricing designed to create panic....
Guides
How to survive 5 cancel campaigns
Five cancel campaigns in two years. Discord servers dedicated to destroying the brand. Memes of the founder on the floor...
Guides
Why we donate 10% of every event to charity
We donate 5% of ticket profits after $1,500 in ad spend to SafeRaveNYC, a harm reduction nonprofit. We have also...
Guides
How to negotiate with venues when you have nothing
Every venue negotiation I’ve done started from a position of having nothing. No track record at the venue. No guaranteed...
Guides
Why Thursday events are worth losing money on
Thursday events do not make money. That is by design. We run them at a loss because the strategic value...
Guides
What to expect at your first techno event
If you’ve never been to a techno event, the unknown is the hardest part. Not the music, not the crowd,...
Guides
The WordPress tech stack
Running an event brand on WordPress sounds like bringing a knife to a gunfight. Every other promoter is on Squarespace,...