Guides
Ticket pricing strategy
Ticket pricing is not a math problem. It is a psychology problem with math consequences. Every pricing decision sends a...
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Guides
How-to content for ravers, DJs, and promoters. Event economics, venue negotiation, SMS marketing, ticket pricing, community building, and everything else nobody teaches you before your first event. Built for search — written for the people actually doing the work.
Guides
How to negotiate a venue deal
Every venue deal I’ve signed started from a position of weakness. No track record, no guarantee, no leverage. The venues...
Guides
Brand building for dark culture
Dark culture is not a genre. It is a mood constraint that allows genre flexibility while maintaining identity coherence. We...
Guides
Meta ads for events: the three-tier funnel
Most event promoters run one ad, point it at a broad audience, and hope the algorithm figures it out. That...
Guides
Community over clout: why email lists beat Instagram
Instagram followers is the worst metric to obsess over. We learned this the hard way when Meta permanently suspended our...
Guides
The event naming test
Most event promoters name their events whatever sounds cool in the moment. That is a mistake. The name of your...
Guides
Building a rave community from a group chat
SLIST didn’t start as an event brand. It started as a WhatsApp group in Mexico City for sharing rave flyers....
Guides
Event economics 101
Most event promoters have no idea where their money goes. They throw a party, hope it works out, and either...
Guides
SMS marketing for events: the $4.28 cost-per-ticket-sale channel
SMS is the cheapest acquisition channel in event marketing. Not email. Not Instagram ads. Not influencer posts. A text message...
Guides
Merch as revenue bridge
Most event promoters treat merch as an afterthought. A box of leftover t-shirts under the DJ booth, sold between sets...