Guides
Community over clout: why email lists beat Instagram
Instagram followers is the worst metric to obsess over. We learned this the hard way when Meta permanently suspended our...
Category
Guides
How-to content for ravers, DJs, and promoters. Event economics, venue negotiation, SMS marketing, ticket pricing, community building, and everything else nobody teaches you before your first event. Built for search — written for the people actually doing the work.
Guides
The event naming test
Most event promoters name their events whatever sounds cool in the moment. That is a mistake. The name of your...
Guides
Ticket pricing strategy
Ticket pricing is not a math problem. It is a psychology problem with math consequences. Every pricing decision sends a...
Guides
How to negotiate a venue deal
Every venue deal I’ve signed started from a position of weakness. No track record, no guarantee, no leverage. The venues...
Guides
Brand building for dark culture
Dark culture is not a genre. It is a mood constraint that allows genre flexibility while maintaining identity coherence. We...
Guides
Meta ads for events: the three-tier funnel
Most event promoters run one ad, point it at a broad audience, and hope the algorithm figures it out. That...
Guides
SMS marketing for events: the $4.28 cost-per-ticket-sale channel
SMS is the cheapest acquisition channel in event marketing. Not email. Not Instagram ads. Not influencer posts. A text message...
Guides
Merch as revenue bridge
Most event promoters treat merch as an afterthought. A box of leftover t-shirts under the DJ booth, sold between sets...
Guides
The introvert’s guide to building a rave empire
Event organizing might be the loneliest profession in the world. Surrounded by 800 people every weekend, and completely isolated in...
Guides
Set time strategy: how to program a 12-hour event
Programming a 12-hour event is not the same as programming a 4-hour club night stretched out. The energy arc, the...