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Why we don’t post set times
No set times. No artist bios. No FOMO overlays on the flyer. No captions on the Instagram post. Every omission...
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How the operation actually works. Booking, venues, community architecture, financial models, growth mechanics, and the systems that run a solo-operator event brand. The parts most promoters hide — we publish.
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The red pill: why SLIST uses red
Every SLIST flyer, ad, and branded piece of content runs through a red filter. Not because red is a cool...
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Sober at your own events is underrated
The starkest documentation of what happens when the operator drinks at his own event is a NYE incident that I...
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The 10% show rate disaster that changed everything
I gave out 200 guest list tickets. Twenty people showed up. A 10% show rate. Two hundred invitations sent into...
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The ego-first flyer principle
The single highest-leverage flyer design principle at SLIST is not about typography, layout, or color. It is about ego. Specifically:...
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The business partner split
Eight months. That is how long the business partner was involved before he tried to restructure the entire operation around...
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Clout is the ultimate currency
In the underground scene, there is a currency more liquid than cash: clout. It opens venues. It books headliners at...
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Creating funnels is my biggest passion
I said this to someone once, completely unprompted, and it is probably the most honest thing I have ever said...
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Solo operator: why I fired my team and kept the brand
In 2024, I tried building a team. Shared actual ownership. Gave collaborators real stakes in the operation. Every time SLIST...
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Teaching kids to DJ: the tutoring business that trained a promoter
Before SLIST existed, before Mexico City, before the first rave, the business was teaching. Middle school and high school kids,...