Guides
How to structure a co-promotion deal
Co-promotions are the fastest way to scale an event beyond what your budget and audience can reach alone. They’re also...
Tag
partnerships
Guides
How to add vendors to your event
Events that offer only music are leaving money on the table. Adding vendors — clothing, art, tattoos, food — transforms...
Guides
How to negotiate with venues when you have nothing
Every venue negotiation I’ve done started from a position of having nothing. No track record at the venue. No guaranteed...
BTS
The business partner split
Eight months. That is how long the business partner was involved before he tried to restructure the entire operation around...
Guides
How to negotiate a venue deal
Every venue deal I’ve signed started from a position of weakness. No track record, no guarantee, no leverage. The venues...
BTS
The Monarch deal: how 50/50 changed everything
Every venue deal before Brooklyn Monarch followed the same pattern. Either you rent the room and take all the risk....
Updates
When hotels start calling you
For the first year and a half of SLIST, every venue relationship started the same way: I found them. Cold...
BTS
The arrest paradox: how getting locked up opened every door
I told someone the night it happened: “This is either going to ruin me or 10x the whole brand and...
BTS
The Grecia model: how CDMX runs without the founder
The question that determines whether a brand becomes an institution or stays a personality cult is simple: does it survive...
BTS
The EJ theft: when your co-organizer robs your party
I was naive. That’s the short version. EJ was a co-organizer during the early NYC planning phase. We were building...