Guides
The event naming test
Most event promoters name their events whatever sounds cool in the moment. That is a mistake. The name of your...
Tag
growth
BTS
Whoever controls the digital infrastructure controls the brand
In 2024, my co-founder tried to push me out of SLIST. He introduced voting structures I never agreed to. He...
Guides
Ticket pricing strategy
Ticket pricing is not a math problem. It is a psychology problem with math consequences. Every pricing decision sends a...
Guides
Meta ads for events: the three-tier funnel
Most event promoters run one ad, point it at a broad audience, and hope the algorithm figures it out. That...
BTS
The events are the loss leader
Most promoters measure success by whether an event made money. We measure success by whether an event grew the asset....
Guides
Building a rave community from a group chat
SLIST didn’t start as an event brand. It started as a WhatsApp group in Mexico City for sharing rave flyers....
Shitposts
From shitpost blog to software company
SLIST started as a shitpost blog on Instagram. An anonymous account in Mexico City posting about which raves were good...
Guides
Running a weekly event series
A weekly event series is the single highest-leverage move an underground promoter can make. It is also the fastest way...
Guides
How to throw your first underground event with zero budget
In March 2024, we threw our third event in a SoHo loft with $2,500 total — most of it borrowed,...
Updates
Why I stopped DJing
March 2026 was my last month behind the decks as SLIST. Three final sets, then I handed it off. The...