Updates
The mission statement, year by year
Every year the mission statement changed. Not because we did not know what we were doing, but because we were...
Tag
growth
Guides
How to run a rave chapter in another city
SLIST started in Mexico City before it existed in New York. The expansion from CDMX to NYC — and the...
Guides
Physical flyer distribution
Digital marketing is the default. Everyone runs Instagram ads, everyone has an SMS list, everyone is optimizing their Meta pixel....
Scene
Philly debut: the first event outside NYC
SLIST’s first event outside the NYC metro happened in Philadelphia. This was not an experiment in geographic expansion. It was...
BTS
Community was never the goal. It was the weapon.
The narrative around community building in nightlife is almost always sentimental. We are building a family. We are creating a...
BTS
Controversy as fuel: the anti-fragile brand
SLIST has survived five cancel wars. Three in Mexico City, two in New York. Not survived in the sense of...
BTS
The 10% show rate disaster that changed everything
I gave out 200 guest list tickets. Twenty people showed up. A 10% show rate. Two hundred invitations sent into...
Guides
Why Thursday events are worth losing money on
Thursday events do not make money. That is by design. We run them at a loss because the strategic value...
BTS
The first 15 events bled money
The first SLIST event at 494 Broadway in SoHo drew 60 people with a week of promotion. Total ticket sales:...
BTS
The guest list economics nobody talks about
The standard take on guest lists is that they are lost revenue. Every name on the list is a ticket...