SLIST started as a shitpost blog on Instagram. An anonymous account in Mexico City posting about which raves were good and which ones were trash. No revenue model. No team. Just a guy who couldn’t speak Spanish trying to get on guest lists.
Three years later it’s a software company.
The arc makes no sense unless you understand that every stage was the same instinct applied at a different scale. The flyer-sharing account was a funnel. The guest list exchange was a CRM. The WhatsApp group was a community platform. The commission tracking was a marketplace. I just didn’t know the business terms for what I was building until I’d already built it.
Creating funnels to bring new people in is my biggest passion — probably more than DJing. I got into DJing so I could get aux priority at afters. The promotion was always the real thing.
Now the same systems that fill dancefloors are being rebuilt as actual software. Booking infrastructure. Commission tracking. Community tools. Data layer. The super app for underground culture — a software company disguised as a rave brand.
Rave organizing feels more like a software project than an events business. Always has. The rave is the output. The system is the art.