BTS
The Monarch deal: how 50/50 changed everything
Every venue deal before Brooklyn Monarch followed the same pattern. Either you rent the room and take all the risk....
Tag
format-case-study
Updates
The residency program: why I killed it and why it worked
Last month I disbanded the SLIST residency program. The scene politics had gotten toxic enough that the structure was doing...
BTS
The arrest paradox: how getting locked up opened every door
I told someone the night it happened: “This is either going to ruin me or 10x the whole brand and...
BTS
The Grecia model: how CDMX runs without the founder
The question that determines whether a brand becomes an institution or stays a personality cult is simple: does it survive...
BTS
The 800-person WhatsApp collapse
In September 2023, I deleted the biggest rave WhatsApp group in Mexico City. 800 people. Gone. It had gotten too...
BTS
How we democratized the guest list
Guest lists in the rave scene have always operated on the same principle: know the right people or pay full...
BTS
The Nalgoticas: weaponizing gender imbalance
The rave scene has a gender imbalance problem. Too many guys, not enough women, and that imbalance makes it harder...
BTS
Experiment: Negotiating the best discount codes
I want to negotiate bulk-like discounts for my base. If someone sees a discount posted on this website, I want...
BTS
The Rave Pass: from private Instagram to digital guest list
Guest lists are broken. Names scrawled on paper at 2am. Promoters scrolling through WhatsApp threads looking for confirmations. Door staff...