Scene
From CDMX to NYC: how a rave brand crossed borders
SLIST was born in Mexico City in June 2021. A native New Yorker on a solo backpacking trip started an...
Tag
format-case-study
BTS
Controversy as fuel: the anti-fragile brand
SLIST has survived five cancel wars. Three in Mexico City, two in New York. Not survived in the sense of...
Guides
Why Thursday events are worth losing money on
Thursday events do not make money. That is by design. We run them at a loss because the strategic value...
BTS
The WhatsApp architecture behind the brand
Before SMS lists, before email CRM, before any ticketing platform, the entire SLIST operation ran on WhatsApp. The community architecture...
BTS
The guest list economics nobody talks about
The standard take on guest lists is that they are lost revenue. Every name on the list is a ticket...
Dark Culture
How harm reduction became a brand signal
Narcan at every event is not a marketing decision. It is an operational decision that became a marketing decision because...
Guides
Ticketing platform showdown
We have used four ticketing platforms across 37+ events. Each one taught us something about conversion rates, data ownership, audience...
BTS
Every buyer becomes a promoter
The traditional promoter model requires manual onboarding. You find someone willing to promote, create a code for them, explain the...
BTS
Why SMS is worth more than your Instagram following
In January 2026, we had 8,000 Instagram followers and 7,000 SMS subscribers. Those two numbers look comparable. They are not....
BTS
How we book DJs (and why most promoters get it wrong)
Most promoters book DJs by scrolling Instagram, checking follower counts, and offering whoever has the biggest number a flat fee...