Guides
How we built a 9,000-person SMS list
The SMS list started at zero in early 2024. By January 2026, it was over 9,000 contacts — past attendees,...
Tag
sms
Guides
Community over clout: why email lists beat Instagram
Instagram followers is the worst metric to obsess over. We learned this the hard way when Meta permanently suspended our...
BTS
Why SMS is worth more than your Instagram following
In January 2026, we had 8,000 Instagram followers and 7,000 SMS subscribers. Those two numbers look comparable. They are not....
Guides
SMS marketing for events: the $4.28 cost-per-ticket-sale channel
SMS is the cheapest acquisition channel in event marketing. Not email. Not Instagram ads. Not influencer posts. A text message...