Guides
Converting competitors’ audiences
Your competitors have audiences that already care about the same music you promote. Those people are pre-qualified — they attend...
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format-how-to
Guides
How to negotiate a venue deal
Every venue deal I’ve signed started from a position of weakness. No track record, no guarantee, no leverage. The venues...
Guides
Community over clout: why email lists beat Instagram
Instagram followers is the worst metric to obsess over. We learned this the hard way when Meta permanently suspended our...
Guides
Brand building for dark culture
Dark culture is not a genre. It is a mood constraint that allows genre flexibility while maintaining identity coherence. We...
Guides
The introvert’s guide to building a rave empire
Event organizing might be the loneliest profession in the world. Surrounded by 800 people every weekend, and completely isolated in...
Guides
Building a rave community from a group chat
SLIST didn’t start as an event brand. It started as a WhatsApp group in Mexico City for sharing rave flyers....
Guides
Running a weekly event series
A weekly event series is the single highest-leverage move an underground promoter can make. It is also the fastest way...
Guides
How to throw your first underground event with zero budget
In March 2024, we threw our third event in a SoHo loft with $2,500 total — most of it borrowed,...
Guides