Guides
Converting competitors’ audiences
Your competitors have audiences that already care about the same music you promote. Those people are pre-qualified — they attend...
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Guides
Your competitors have audiences that already care about the same music you promote. Those people are pre-qualified — they attend...
Guides
Every venue deal I’ve signed started from a position of weakness. No track record, no guarantee, no leverage. The venues...
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Instagram followers is the worst metric to obsess over. We learned this the hard way when Meta permanently suspended our...
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Dark culture is not a genre. It is a mood constraint that allows genre flexibility while maintaining identity coherence. We...
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Event organizing might be the loneliest profession in the world. Surrounded by 800 people every weekend, and completely isolated in...
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SLIST didn’t start as an event brand. It started as a WhatsApp group in Mexico City for sharing rave flyers....
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A weekly event series is the single highest-leverage move an underground promoter can make. It is also the fastest way...
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In March 2024, we threw our third event in a SoHo loft with $2,500 total — most of it borrowed,...
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