Guides
Ticket pricing strategy
Ticket pricing is not a math problem. It is a psychology problem with math consequences. Every pricing decision sends a...
Tag
financial
BTS
Ads sell more tickets than almost any DJ
This is the sentence that ended a decade of conventional wisdom in event promotion: ads sell more tickets than almost...
BTS
The events are the loss leader
Most promoters measure success by whether an event made money. We measure success by whether an event grew the asset....
Guides
Merch as revenue bridge
Most event promoters treat merch as an afterthought. A box of leftover t-shirts under the DJ booth, sold between sets...
Guides
Event economics 101
Most event promoters have no idea where their money goes. They throw a party, hope it works out, and either...
Guides
SMS marketing for events: the $4.28 cost-per-ticket-sale channel
SMS is the cheapest acquisition channel in event marketing. Not email. Not Instagram ads. Not influencer posts. A text message...
Shitposts
BPM is P&L engineering
People think tempo is an artistic choice. It is. But it’s also a financial one. At 140 BPM, people drink...
BTS
The commission-based DJ pay model
The standard model in nightlife promotion is simple: you pay DJs a flat fee, they show up, they play, they...
BTS
The Monarch deal: how 50/50 changed everything
Every venue deal before Brooklyn Monarch followed the same pattern. Either you rent the room and take all the risk....
Updates
From 60 people to 837: the growth timeline
This is the institutional record. Every number verified, every milestone documented. Not because growth stories need to be told —...