Experiment.
The key to successful promoting is to constantly try new strategies until you find one that works for you and then doubling down on it with minor tweaks. In this post, I’m going to suggest various strategies that worked for me.
As an event organizer I want my promoters to build their own communities, and one day possibly even start their own parties on the side – maybe even as a collaboration. Why? Because it’s impossible to reach every corner of the greater scene all by yourself, and because it’s crucial for a healthy community to constantly bring in fresh energy and perspectives. Once a community gets stale, it becomes more like an inbred cult that slowly starts to wither away due to lack of new connections being formed between members.
Anyways… here’s how to sell effectively:
- Add “Promoter @slistnyc” in your bio. To be honest, anyone can call themselves a promoter for a party if they’re helping you grow it. Technically my mom is a promoter and she doesn’t even know I organize events. But for fellow ravers, it helps add a lot of credibility in case they have issues with a party or in case they need direct support but are too shy to contact the brand account directly. Beware, you might get a lot of DMs for guest list lol
- the benefit is that this can potentially open up other promotional opportunities for you as other event organizers reach out to you to join their team. People come and go, same with promoters, such is life. My job as an event organizer is to offer you something that is different from all the other organizer.
- Be helpful and become a guide. As a promoter you likely have more knowledge and experience about the music scene than your “more-casual” friends. As a guide, your friends most likely already trust you for your recommendations. That’s what makes you special as a promoter – your own tastes.
- start a new group chat on Instagram or whatever platform you’re most active in
- the goal is to create a group with at least 100 people, but start small
- make sure that you are the admin and that the group chat is for a single purpose- sharing rave recommendations
- you might be in a few group chats like that already, but it’s critical that you make one where you are the primary admin. it sounds culty, but authority is important
- name it something short and easy to remember so that people feel like they are in a secret club, because they are
- post a story with a link to the chat and just say that you’re starting a group chat for close friends and new friends for meeting up and going to raves and sharing your personal recommendations
- when the chat gets too big for Instagram (256 max) you can always take a vote and move everyone to a less convenient app like WhatsApp or Telegram – but first you need some momentum.
- Add
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