Promoter Pro Tips

  1. If you want to promote via stories, try to write a couple sentences explaining why YOU yourself are going. People trust personal anecdotes and recommendations over random ads and sales pitches.
  2. Promoting is more than just posting a few Instagram stories hoping to get some people to respond to an ad. It is important to view it more as sharing something you personally enjoy and want to invite others into. 
  3. Relationships are everything! Your network is your greatest asset. If you’re regularly going out, consider starting a group chat so that newer ravers can feel more secure. If people like being around you, they’ll go anywhere as long you’re there. Be helpful!
  4. Building off the last point – get to know your clientele personally. Learn their names, get their socials, figure out what they like, etc etc. The more you know your audience, or friends, the easier it will be to pitch to them your personal rave plans. Napoleon memorized the names of all of his soldiers and got to know them personally whenever he could, and he conquered Europe – take from this anecdote what you will.
  5. DO NOT BE FAKE! Your success is very much dependent on your reputation. Conflict is inevitable in this scene, but there’s a fine line between things just happening and you actively fueling the fire. If word spreads around that you’re a slimy character, new people are not going to like you from the get go, and you’ll probably lose whatever network you built for yourself. Don’t go around talking shit about people or other collectives over stupid things, don’t spread confidential info, don’t try to scam people, be honest, and be good – good things will come in return. 
  6. Treat events like networking opportunities. Actively seek out new friends/clients when you’re out. If you see some people at an event, whether it’s ours or just something at which you’re out on your own, and you think they’d be fun to bring out and/or interesting, strike up a conversation. See where it goes. Add them to a group chat, they will always remember you for inviting them to something bigger.
  7. Do not get wasted and abstain from drugs at events you promote, especially downers or really heavy stuff. Engaging in substances at an event you’re working can easily go from just trying to take the edge off to becoming a full-on bender. Next thing you know you either can’t properly handle your crowd or even worse you make an idiot out of yourself – both of which are dangerous for your reputation.
  8. When promoting an event, try to personally reach out to people via DMs. People love a personal touch to marketing. Every one of us wants to feel like we aren’t just being sold to. Tailor your messages to be as friendly and personal as possible. Even better, make a group chat and keep it active in ways other than just promoting events. The more personal and affable you are, the easier your job will be.