feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md b/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md index 3bc7914..71b5985 100644 --- a/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md +++ b/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md @@ -1,17 +1,16 @@ --- title: "Why Thursday events are worth losing money on" -slug: why-thursday-events-are-worth-losing-money-on pubDate: 2026-04-05T20:04:49.000Z updatedDate: 2026-04-05T20:04:49.000Z draft: false excerpt: "Thursday events do not make money. That is by design. We run them at a loss because the strategic value of a weekly Thursday presence outweighs the cash it burns. … Read more" categories: - - { name: Guides, slug: guides } + - Guides tags: - - { name: financial, slug: financial } - - { name: format-case-study, slug: format-case-study } - - { name: growth, slug: growth } - - { name: tone-confrontational, slug: tone-confrontational } + - financial + - format-case-study + - growth + - tone-confrontational featured: src: https://cdn.slist.net/posts/why-thursday-events-are-worth-losing-money-on/cover.png alt: "Empty underground venue on Thursday night with DJ setting up"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md b/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md index b367bb5..3bc7914 100644 --- a/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md +++ b/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md @@ -13,7 +13,7 @@ tags: - { name: growth, slug: growth } - { name: tone-confrontational, slug: tone-confrontational } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a8df089b18.89204346.png + src: https://cdn.slist.net/posts/why-thursday-events-are-worth-losing-money-on/cover.png alt: "Empty underground venue on Thursday night with DJ setting up" legacy_wp_id: 16008 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md b/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md index cddc23d..b367bb5 100644 --- a/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md +++ b/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md @@ -13,7 +13,7 @@ tags: - { name: growth, slug: growth } - { name: tone-confrontational, slug: tone-confrontational } featured: - src: https://cdn.slist.net/ai_69d2a8df089b18.89204346.png + src: https://slist.net/wp-content/uploads/ai_69d2a8df089b18.89204346.png alt: "Empty underground venue on Thursday night with DJ setting up" legacy_wp_id: 16008 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md b/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md index 66dd2f8..cddc23d 100644 --- a/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md +++ b/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md @@ -4,6 +4,17 @@ slug: why-thursday-events-are-worth-losing-money-on pubDate: 2026-04-05T20:04:49.000Z updatedDate: 2026-04-05T20:04:49.000Z draft: false +excerpt: "Thursday events do not make money. That is by design. We run them at a loss because the strategic value of a weekly Thursday presence outweighs the cash it burns. … Read more" +categories: + - { name: Guides, slug: guides } +tags: + - { name: financial, slug: financial } + - { name: format-case-study, slug: format-case-study } + - { name: growth, slug: growth } + - { name: tone-confrontational, slug: tone-confrontational } +featured: + src: https://cdn.slist.net/ai_69d2a8df089b18.89204346.png + alt: "Empty underground venue on Thursday night with DJ setting up" legacy_wp_id: 16008 --- Thursday events do not make money. That is by design. We run them at a loss because the strategic value of a weekly Thursday presence outweighs the cash it burns. Here is the logic and the math behind intentionally losing money one night a week.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md b/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md new file mode 100644 index 0000000..66dd2f8 --- /dev/null +++ b/content/posts/2026/why-thursday-events-are-worth-losing-money-on/index.md @@ -0,0 +1,47 @@ +--- +title: "Why Thursday events are worth losing money on" +slug: why-thursday-events-are-worth-losing-money-on +pubDate: 2026-04-05T20:04:49.000Z +updatedDate: 2026-04-05T20:04:49.000Z +draft: false +legacy_wp_id: 16008 +--- +Thursday events do not make money. That is by design. We run them at a loss because the strategic value of a weekly Thursday presence outweighs the cash it burns. Here is the logic and the math behind intentionally losing money one night a week. + +## The development pipeline + +Thursday is the audition night. Lower stakes, smaller crowds, cheaper venues. DJs who perform well on Thursday get promoted to weekend lineups. This creates a merit-based progression system that reduces risk on the premium nights where real revenue lives. + +The compensation structure reflects this. Crisis pricing: $50 guaranteed, $100 if the event breaks even. All financials shared transparently with every DJ on the lineup. Over time, once the Thursday series builds a reputation, the model transitions back to flat fees. But in the early phase, lean pricing and radical transparency buy trust that money alone cannot. + +## Why frequency signals dominance + +Thursdays keep the brand visible between profitable weekend events. When your name appears on a flyer every single week, the scene perceives you as larger and more established than you actually are. That perception opens doors — venues offer better terms, DJs respond faster to booking inquiries, and audiences build a habit of checking your calendar. + +The flex is the point. Thursday events exist to demonstrate that you can run events at a frequency nobody else in your market is willing to sustain. Every competitor who only does monthly shows looks less committed by comparison. + +## The venue negotiation advantage +Diff truncated (54 lines total). View full commit on GitHub →
