feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md b/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md index 1aec387..5a26a65 100644 --- a/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md +++ b/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md @@ -1,18 +1,17 @@ --- title: "Why SMS is worth more than your Instagram following" -slug: why-sms-is-worth-more-than-your-instagram-following pubDate: 2026-04-05T20:04:46.000Z updatedDate: 2026-04-05T20:04:46.000Z draft: false excerpt: "In January 2026, we had 8,000 Instagram followers and 7,000 SMS subscribers. Those two numbers look comparable. They are not. The SMS list outperforms Instagram on every metric that matters … Read more" categories: - - { name: BTS, slug: bts } + - BTS tags: - - { name: format-case-study, slug: format-case-study } - - { name: instagram, slug: instagram } - - { name: marketing, slug: marketing } - - { name: sms, slug: sms } - - { name: tone-philosophical, slug: tone-philosophical } + - format-case-study + - instagram + - marketing + - sms + - tone-philosophical featured: src: https://cdn.slist.net/posts/why-sms-is-worth-more-than-your-instagram-following/cover.png alt: "Abstract dark visualization of SMS data streams in red and black"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md b/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md index 5d021d1..1aec387 100644 --- a/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md +++ b/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md @@ -14,7 +14,7 @@ tags: - { name: sms, slug: sms } - { name: tone-philosophical, slug: tone-philosophical } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a5b4c38f01.84097808.png + src: https://cdn.slist.net/posts/why-sms-is-worth-more-than-your-instagram-following/cover.png alt: "Abstract dark visualization of SMS data streams in red and black" legacy_wp_id: 16063 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md b/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md index 77476dd..5d021d1 100644 --- a/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md +++ b/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md @@ -14,7 +14,7 @@ tags: - { name: sms, slug: sms } - { name: tone-philosophical, slug: tone-philosophical } featured: - src: https://cdn.slist.net/ai_69d2a5b4c38f01.84097808.png + src: https://slist.net/wp-content/uploads/ai_69d2a5b4c38f01.84097808.png alt: "Abstract dark visualization of SMS data streams in red and black" legacy_wp_id: 16063 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md b/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md index 8351dfd..77476dd 100644 --- a/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md +++ b/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md @@ -4,6 +4,18 @@ slug: why-sms-is-worth-more-than-your-instagram-following pubDate: 2026-04-05T20:04:46.000Z updatedDate: 2026-04-05T20:04:46.000Z draft: false +excerpt: "In January 2026, we had 8,000 Instagram followers and 7,000 SMS subscribers. Those two numbers look comparable. They are not. The SMS list outperforms Instagram on every metric that matters … Read more" +categories: + - { name: BTS, slug: bts } +tags: + - { name: format-case-study, slug: format-case-study } + - { name: instagram, slug: instagram } + - { name: marketing, slug: marketing } + - { name: sms, slug: sms } + - { name: tone-philosophical, slug: tone-philosophical } +featured: + src: https://cdn.slist.net/ai_69d2a5b4c38f01.84097808.png + alt: "Abstract dark visualization of SMS data streams in red and black" legacy_wp_id: 16063 --- In January 2026, we had 8,000 Instagram followers and 7,000 SMS subscribers. Those two numbers look comparable. They are not. The SMS list outperforms Instagram on every metric that matters for selling tickets, and it is not even close.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md b/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md new file mode 100644 index 0000000..8351dfd --- /dev/null +++ b/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md @@ -0,0 +1,37 @@ +--- +title: "Why SMS is worth more than your Instagram following" +slug: why-sms-is-worth-more-than-your-instagram-following +pubDate: 2026-04-05T20:04:46.000Z +updatedDate: 2026-04-05T20:04:46.000Z +draft: false +legacy_wp_id: 16063 +--- +In January 2026, we had 8,000 Instagram followers and 7,000 SMS subscribers. Those two numbers look comparable. They are not. The SMS list outperforms Instagram on every metric that matters for selling tickets, and it is not even close. + +## The numbers + +SMS blast click-through rate: 10%. Post-click conversion to ticket sale: 14%. Cost per SMS: $0.06. Cost per sale via SMS: roughly $4.28. That is the cheapest acquisition channel we have ever run, by a factor of three. + +Compare that to Instagram ads, where we were spending $5-10 per sale on a good day. Or Instagram stories, which barely drive any clicks except on the first announcement. The stories are awareness. SMS is conversion. Two completely different functions that most promoters confuse as the same thing. + +## The click-to-text system + +We built a deep link that works on both iOS and Android: the user clicks an ad, their phone opens the SMS app with a pre-filled keyword, and they are auto-subscribed via a toll-free number. The Meta ad CTA says “subscribe.” It runs across feed, reels, and stories with a single call to action for all placements. + +The pipeline is cold ads to profile visit to follow to SMS subscribe to ticket sale. Every step narrows the audience and increases intent. By the time someone is on the SMS list, they have already demonstrated interest through multiple actions. The conversion rate reflects that filtering. + +## Why SMS is a moat +Diff truncated (44 lines total). View full commit on GitHub →
