feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/ticket-pricing-strategy/index.md b/content/posts/2026/ticket-pricing-strategy/index.md index 4a0fe86..e8e5940 100644 --- a/content/posts/2026/ticket-pricing-strategy/index.md +++ b/content/posts/2026/ticket-pricing-strategy/index.md @@ -1,17 +1,16 @@ --- title: "Ticket pricing strategy" -slug: ticket-pricing-strategy pubDate: 2026-04-05T20:04:46.000Z updatedDate: 2026-04-05T20:04:46.000Z draft: false excerpt: "Ticket pricing is not a math problem. It is a psychology problem with math consequences. Every pricing decision sends a signal to your audience about what kind of event they … Read more" categories: - - { name: Guides, slug: guides } + - Guides tags: - - { name: financial, slug: financial } - - { name: format-guide, slug: format-guide } - - { name: growth, slug: growth } - - { name: tone-instructional, slug: tone-instructional } + - financial + - format-guide + - growth + - tone-instructional featured: src: https://cdn.slist.net/posts/ticket-pricing-strategy/cover.png alt: "Event tickets and wristbands with dramatic lighting"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/ticket-pricing-strategy/index.md b/content/posts/2026/ticket-pricing-strategy/index.md index e87f960..4a0fe86 100644 --- a/content/posts/2026/ticket-pricing-strategy/index.md +++ b/content/posts/2026/ticket-pricing-strategy/index.md @@ -13,7 +13,7 @@ tags: - { name: growth, slug: growth } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a62510c4e0.06338399.png + src: https://cdn.slist.net/posts/ticket-pricing-strategy/cover.png alt: "Event tickets and wristbands with dramatic lighting" legacy_wp_id: 16078 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/ticket-pricing-strategy/index.md b/content/posts/2026/ticket-pricing-strategy/index.md index 607111b..e87f960 100644 --- a/content/posts/2026/ticket-pricing-strategy/index.md +++ b/content/posts/2026/ticket-pricing-strategy/index.md @@ -13,7 +13,7 @@ tags: - { name: growth, slug: growth } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://cdn.slist.net/ai_69d2a62510c4e0.06338399.png + src: https://slist.net/wp-content/uploads/ai_69d2a62510c4e0.06338399.png alt: "Event tickets and wristbands with dramatic lighting" legacy_wp_id: 16078 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/ticket-pricing-strategy/index.md b/content/posts/2026/ticket-pricing-strategy/index.md index e356604..607111b 100644 --- a/content/posts/2026/ticket-pricing-strategy/index.md +++ b/content/posts/2026/ticket-pricing-strategy/index.md @@ -4,6 +4,17 @@ slug: ticket-pricing-strategy pubDate: 2026-04-05T20:04:46.000Z updatedDate: 2026-04-05T20:04:46.000Z draft: false +excerpt: "Ticket pricing is not a math problem. It is a psychology problem with math consequences. Every pricing decision sends a signal to your audience about what kind of event they … Read more" +categories: + - { name: Guides, slug: guides } +tags: + - { name: financial, slug: financial } + - { name: format-guide, slug: format-guide } + - { name: growth, slug: growth } + - { name: tone-instructional, slug: tone-instructional } +featured: + src: https://cdn.slist.net/ai_69d2a62510c4e0.06338399.png + alt: "Event tickets and wristbands with dramatic lighting" legacy_wp_id: 16078 --- Ticket pricing is not a math problem. It is a psychology problem with math consequences. Every pricing decision sends a signal to your audience about what kind of event they are walking into, and the wrong signal will either leave money on the table or scare away the crowd you need.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/ticket-pricing-strategy/index.md b/content/posts/2026/ticket-pricing-strategy/index.md new file mode 100644 index 0000000..e356604 --- /dev/null +++ b/content/posts/2026/ticket-pricing-strategy/index.md @@ -0,0 +1,51 @@ +--- +title: "Ticket pricing strategy" +slug: ticket-pricing-strategy +pubDate: 2026-04-05T20:04:46.000Z +updatedDate: 2026-04-05T20:04:46.000Z +draft: false +legacy_wp_id: 16078 +--- +Ticket pricing is not a math problem. It is a psychology problem with math consequences. Every pricing decision sends a signal to your audience about what kind of event they are walking into, and the wrong signal will either leave money on the table or scare away the crowd you need. + +## The tiered ladder + +Standard ticket pricing for our events sits in a $20-40 range. For headliner shows, that range stretches to $29-70 with multiple tiers. The ladder always moves in $5 increments because round numbers with clean jumps feel predictable and fair to buyers. A jump from $25 to $30 feels like a natural step. A jump from $25 to $33 feels arbitrary. + +For a 400-ticket target, the split looks like this: 150 tickets at $20 (first release), 150 at $25 (second release), 100 at $30 (final release and door). The first tier sells fast because it is genuinely cheap. The second tier converts the procrastinators. The third tier catches walk-ups and last-minute buyers who would have paid more anyway. + +## Hidden tiers and public releases + +The internal tier numbering starts at 1 and 2 for guest list and early entry — those are never visible to the public. The first public tier starts at 3 so you can add hidden tiers without confusing the public numbering. Buyers see Super Early Bird, Early Bird, GA, Late, Door. Clean labels, not numbers. + +This architecture matters because it separates the backend tracking from the marketing layer. You know exactly which tier a buyer is in for analytics. The buyer knows exactly which release they are purchasing for urgency. Neither side needs the other’s information. + +## The free entry thesis +Diff truncated (58 lines total). View full commit on GitHub →
