feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/the-red-pill-why-slist-uses-red/index.md b/content/posts/2026/the-red-pill-why-slist-uses-red/index.md index 8db4fd4..ae7b8d2 100644 --- a/content/posts/2026/the-red-pill-why-slist-uses-red/index.md +++ b/content/posts/2026/the-red-pill-why-slist-uses-red/index.md @@ -1,17 +1,16 @@ --- title: "The red pill: why SLIST uses red" -slug: the-red-pill-why-slist-uses-red pubDate: 2026-04-05T20:04:49.000Z updatedDate: 2026-04-05T20:04:49.000Z draft: false excerpt: "Every SLIST flyer, ad, and branded piece of content runs through a red filter. Not because red is a cool color for a techno brand (though it is). Because red … Read more" categories: - - { name: BTS, slug: bts } + - BTS tags: - - { name: format-long-form, slug: format-long-form } - - { name: identity, slug: identity } - - { name: marketing, slug: marketing } - - { name: tone-reflective, slug: tone-reflective } + - format-long-form + - identity + - marketing + - tone-reflective featured: src: https://cdn.slist.net/posts/the-red-pill-why-slist-uses-red/cover.png alt: "Bold saturated red color field against dark canvas, psychology of color"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/the-red-pill-why-slist-uses-red/index.md b/content/posts/2026/the-red-pill-why-slist-uses-red/index.md index 5c5fe9d..8db4fd4 100644 --- a/content/posts/2026/the-red-pill-why-slist-uses-red/index.md +++ b/content/posts/2026/the-red-pill-why-slist-uses-red/index.md @@ -13,7 +13,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-reflective, slug: tone-reflective } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a89a709611.63320948.png + src: https://cdn.slist.net/posts/the-red-pill-why-slist-uses-red/cover.png alt: "Bold saturated red color field against dark canvas, psychology of color" legacy_wp_id: 16046 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/the-red-pill-why-slist-uses-red/index.md b/content/posts/2026/the-red-pill-why-slist-uses-red/index.md index c9f2ea7..5c5fe9d 100644 --- a/content/posts/2026/the-red-pill-why-slist-uses-red/index.md +++ b/content/posts/2026/the-red-pill-why-slist-uses-red/index.md @@ -13,7 +13,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-reflective, slug: tone-reflective } featured: - src: https://cdn.slist.net/ai_69d2a89a709611.63320948.png + src: https://slist.net/wp-content/uploads/ai_69d2a89a709611.63320948.png alt: "Bold saturated red color field against dark canvas, psychology of color" legacy_wp_id: 16046 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/the-red-pill-why-slist-uses-red/index.md b/content/posts/2026/the-red-pill-why-slist-uses-red/index.md index f153b7d..c9f2ea7 100644 --- a/content/posts/2026/the-red-pill-why-slist-uses-red/index.md +++ b/content/posts/2026/the-red-pill-why-slist-uses-red/index.md @@ -4,6 +4,17 @@ slug: the-red-pill-why-slist-uses-red pubDate: 2026-04-05T20:04:49.000Z updatedDate: 2026-04-05T20:04:49.000Z draft: false +excerpt: "Every SLIST flyer, ad, and branded piece of content runs through a red filter. Not because red is a cool color for a techno brand (though it is). Because red … Read more" +categories: + - { name: BTS, slug: bts } +tags: + - { name: format-long-form, slug: format-long-form } + - { name: identity, slug: identity } + - { name: marketing, slug: marketing } + - { name: tone-reflective, slug: tone-reflective } +featured: + src: https://cdn.slist.net/ai_69d2a89a709611.63320948.png + alt: "Bold saturated red color field against dark canvas, psychology of color" legacy_wp_id: 16046 --- Every SLIST flyer, ad, and branded piece of content runs through a red filter. Not because red is a cool color for a techno brand (though it is). Because red is the most eye-catching color in the visible spectrum. That is not an aesthetic preference. It is a psychological weapon.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/the-red-pill-why-slist-uses-red/index.md b/content/posts/2026/the-red-pill-why-slist-uses-red/index.md new file mode 100644 index 0000000..f153b7d --- /dev/null +++ b/content/posts/2026/the-red-pill-why-slist-uses-red/index.md @@ -0,0 +1,41 @@ +--- +title: "The red pill: why SLIST uses red" +slug: the-red-pill-why-slist-uses-red +pubDate: 2026-04-05T20:04:49.000Z +updatedDate: 2026-04-05T20:04:49.000Z +draft: false +legacy_wp_id: 16046 +--- +Every SLIST flyer, ad, and branded piece of content runs through a red filter. Not because red is a cool color for a techno brand (though it is). Because red is the most eye-catching color in the visible spectrum. That is not an aesthetic preference. It is a psychological weapon. + +## The science + +Red stimulates attention, appetite, and spending. There is a reason fast food chains use red in their branding. There is a reason casinos drench their interiors in red light. The color triggers a physiological response — elevated heart rate, heightened alertness, increased impulsivity — that is directly useful in two contexts: stopping someone’s thumb from scrolling past your content, and encouraging someone to spend money at a bar. + +SLIST’s bar revenue optimization thesis runs through every operational decision, including visual design. If the brand color primes the audience for spending before they walk through the door, the bar numbers benefit. If the ad creative grabs more attention per impression, the cost per click drops. If the flyer stands out in an Instagram feed dominated by black-and-white techno aesthetics, the organic share rate increases. + +Red is not a brand identity choice. It is a conversion optimization choice. + +## The competitive advantage + +The underground techno scene in New York has a visual monoculture. Dark backgrounds. White text. Maybe some gray gradients. The occasional strobe photo. Every flyer looks like every other flyer because every brand is optimizing for the same signal: we are dark, we are serious, we are underground. + +SLIST’s red cuts through this like a siren in a library. When someone is scrolling through a feed of 15 techno event flyers, 14 of them are monochrome. The red one gets the thumb-stop. That thumb-stop is worth more than any amount of design sophistication on a flyer that nobody pauses to look at. +Diff truncated (48 lines total). View full commit on GitHub →
