feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md b/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md index c817778..2ffd0f6 100644 --- a/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md +++ b/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md @@ -1,19 +1,18 @@ --- title: "The Monarch deal: how 50/50 changed everything" -slug: the-monarch-deal-how-50-50-changed-everything pubDate: 2026-01-02T19:00:00.000Z updatedDate: 2026-04-05T14:29:42.000Z draft: false excerpt: "Every venue deal before Brooklyn Monarch followed the same pattern. Either you rent the room and take all the risk. Or the venue sets a bar minimum, captures most of … Read more" categories: - - { name: BTS, slug: bts } + - BTS tags: - - { name: financial, slug: financial } - - { name: format-case-study, slug: format-case-study } - - { name: nyc, slug: nyc } - - { name: partnerships, slug: partnerships } - - { name: tone-philosophical, slug: tone-philosophical } - - { name: venues, slug: venues } + - financial + - format-case-study + - nyc + - partnerships + - tone-philosophical + - venues featured: src: https://cdn.slist.net/posts/the-monarch-deal-how-50-50-changed-everything/cover.pngDiff truncated (32 lines total). View full commit on GitHub →
content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md b/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md index e3e4f9c..c817778 100644 --- a/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md +++ b/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md @@ -15,7 +15,7 @@ tags: - { name: tone-philosophical, slug: tone-philosophical } - { name: venues, slug: venues } featured: - src: https://slist.net/wp-content/uploads/ai_69d2033aa0f0a0.77822732.png + src: https://cdn.slist.net/posts/the-monarch-deal-how-50-50-changed-everything/cover.png alt: "Brooklyn Monarch nightclub exterior at night with industrial architecture" legacy_wp_id: 15830 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md b/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md index 1c02d9c..e3e4f9c 100644 --- a/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md +++ b/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md @@ -15,7 +15,7 @@ tags: - { name: tone-philosophical, slug: tone-philosophical } - { name: venues, slug: venues } featured: - src: https://cdn.slist.net/ai_69d2033aa0f0a0.77822732.png + src: https://slist.net/wp-content/uploads/ai_69d2033aa0f0a0.77822732.png alt: "Brooklyn Monarch nightclub exterior at night with industrial architecture" legacy_wp_id: 15830 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md b/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md index bcf67d7..1c02d9c 100644 --- a/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md +++ b/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md @@ -4,6 +4,19 @@ slug: the-monarch-deal-how-50-50-changed-everything pubDate: 2026-01-02T19:00:00.000Z updatedDate: 2026-04-05T14:29:42.000Z draft: false +excerpt: "Every venue deal before Brooklyn Monarch followed the same pattern. Either you rent the room and take all the risk. Or the venue sets a bar minimum, captures most of … Read more" +categories: + - { name: BTS, slug: bts } +tags: + - { name: financial, slug: financial } + - { name: format-case-study, slug: format-case-study } + - { name: nyc, slug: nyc } + - { name: partnerships, slug: partnerships } + - { name: tone-philosophical, slug: tone-philosophical } + - { name: venues, slug: venues } +featured: + src: https://cdn.slist.net/ai_69d2033aa0f0a0.77822732.png + alt: "Brooklyn Monarch nightclub exterior at night with industrial architecture" legacy_wp_id: 15830 --- Every venue deal before Brooklyn Monarch followed the same pattern. Either you rent the room and take all the risk. Or the venue sets a bar minimum, captures most of the bar value, and hands you a small split on whatever’s left. Or you work commission-based with margins too thin to scale. The economics were always tilted toward the house.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md b/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md new file mode 100644 index 0000000..bcf67d7 --- /dev/null +++ b/content/posts/2026/the-monarch-deal-how-50-50-changed-everything/index.md @@ -0,0 +1,47 @@ +--- +title: "The Monarch deal: how 50/50 changed everything" +slug: the-monarch-deal-how-50-50-changed-everything +pubDate: 2026-01-02T19:00:00.000Z +updatedDate: 2026-04-05T14:29:42.000Z +draft: false +legacy_wp_id: 15830 +--- +Every venue deal before Brooklyn Monarch followed the same pattern. Either you rent the room and take all the risk. Or the venue sets a bar minimum, captures most of the bar value, and hands you a small split on whatever’s left. Or you work commission-based with margins too thin to scale. The economics were always tilted toward the house. + +Monarch is different. True 50/50 split on everything — expenses and profits, door and bar. Both sides incentivized to pack the room and keep people engaged. That structure changes the math at every attendance level. + +* * * + +The deal terms. Venue operating expense: $3,000 (their staff, security, infrastructure). SLIST brings talent, sound, marketing. Monarch brings the room — 1,500-person capacity main room, approximately 10,000 square feet. All expenses pooled. All revenue pooled. Split down the middle. + +The bar split is the structural unlock. Previous venues gave SLIST 10-20% of bar revenue after minimums were cleared. Monarch gives 50% of bar profit. Bar cost of goods sits at 20%, which means 80% margin on every drink sold. At an average bar spend of $25 per head, the bar alone generates more value than most entire events used to gross under old deal structures. + +At 800 heads, that’s $16,000 in bar profit. $8,000 to SLIST. From drinks alone. + +* * * + +The unit economics at Monarch scale make the downside almost impossible to lose. The numbers at different attendance levels, assuming $48 average ticket price, $25 bar spend per head, 80% bar margin, against $18,500 in shared expenses: +Diff truncated (54 lines total). View full commit on GitHub →
