feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md b/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md index 42b926e..61ca2ea 100644 --- a/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md +++ b/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md @@ -1,17 +1,16 @@ --- title: "The guest list is a precision instrument" -slug: the-guest-list-is-a-precision-instrument pubDate: 2026-04-05T20:04:46.000Z updatedDate: 2026-04-05T20:04:46.000Z draft: false excerpt: "The guest list at SLIST is not a perk. It is not a favor. It is not generosity. It is a precision instrument for engineering the composition of a room. … Read more" categories: - - { name: BTS, slug: bts } + - BTS tags: - - { name: curation, slug: curation } - - { name: format-opinion, slug: format-opinion } - - { name: growth, slug: growth } - - { name: tone-philosophical, slug: tone-philosophical } + - curation + - format-opinion + - growth + - tone-philosophical featured: src: https://cdn.slist.net/posts/the-guest-list-is-a-precision-instrument/cover.png alt: "Velvet rope barrier with red light casting shadows symbolizing selective access"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md b/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md index 1e23b60..42b926e 100644 --- a/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md +++ b/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md @@ -13,7 +13,7 @@ tags: - { name: growth, slug: growth } - { name: tone-philosophical, slug: tone-philosophical } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a5e3ba65f8.12264874.png + src: https://cdn.slist.net/posts/the-guest-list-is-a-precision-instrument/cover.png alt: "Velvet rope barrier with red light casting shadows symbolizing selective access" legacy_wp_id: 15971 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md b/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md index 0427226..1e23b60 100644 --- a/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md +++ b/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md @@ -13,7 +13,7 @@ tags: - { name: growth, slug: growth } - { name: tone-philosophical, slug: tone-philosophical } featured: - src: https://cdn.slist.net/ai_69d2a5e3ba65f8.12264874.png + src: https://slist.net/wp-content/uploads/ai_69d2a5e3ba65f8.12264874.png alt: "Velvet rope barrier with red light casting shadows symbolizing selective access" legacy_wp_id: 15971 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md b/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md index ec626e6..0427226 100644 --- a/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md +++ b/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md @@ -4,6 +4,17 @@ slug: the-guest-list-is-a-precision-instrument pubDate: 2026-04-05T20:04:46.000Z updatedDate: 2026-04-05T20:04:46.000Z draft: false +excerpt: "The guest list at SLIST is not a perk. It is not a favor. It is not generosity. It is a precision instrument for engineering the composition of a room. … Read more" +categories: + - { name: BTS, slug: bts } +tags: + - { name: curation, slug: curation } + - { name: format-opinion, slug: format-opinion } + - { name: growth, slug: growth } + - { name: tone-philosophical, slug: tone-philosophical } +featured: + src: https://cdn.slist.net/ai_69d2a5e3ba65f8.12264874.png + alt: "Velvet rope barrier with red light casting shadows symbolizing selective access" legacy_wp_id: 15971 --- The guest list at SLIST is not a perk. It is not a favor. It is not generosity. It is a precision instrument for engineering the composition of a room.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md b/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md new file mode 100644 index 0000000..ec626e6 --- /dev/null +++ b/content/posts/2026/the-guest-list-is-a-precision-instrument/index.md @@ -0,0 +1,41 @@ +--- +title: "The guest list is a precision instrument" +slug: the-guest-list-is-a-precision-instrument +pubDate: 2026-04-05T20:04:46.000Z +updatedDate: 2026-04-05T20:04:46.000Z +draft: false +legacy_wp_id: 15971 +--- +The guest list at SLIST is not a perk. It is not a favor. It is not generosity. It is a precision instrument for engineering the composition of a room. + +Roughly 10% of attendees at any SLIST event come through the guest list. The other 90% buy tickets. That ratio is not accidental. It is the result of deliberate calibration between community goodwill, revenue optimization, and crowd quality control. + +## The vibe check + +Guest list screening at SLIST is purely visual and digital. It is based on Instagram presence, aesthetic, posting behavior. Private or blank accounts get rejected regardless of how someone presents in person. The policy is, admittedly, a bit ruthless. But the alternative is a room full of people who do not contribute to the energy, do not spend at the bar, and drag down the experience for the people who paid to be there. + +The curation is fashion-forward, not Temu goth. That distinction matters because the visual identity of the crowd is the visual identity of the brand. Every photo, every story, every tagged post from an event is a piece of marketing content that either reinforces or undermines the brand promise. Guest list curation is brand curation. + +## The economics of free + +In the early days, I gave away 200 to 300 guest list tickets per event. The logic was simple: the money was not there yet, and growing the community was the first priority even if it meant sacrificing ticket revenue. The growth-first strategy was a bet on compound returns — give generously now, capitalize later by cutting the guest list once the community is large enough that paid attendance sustains the operation. + +The bet paid off in an unexpected way. Some people who received guest list consistently refused to use it and bought tickets instead, because they had been given list before and felt loyalty to the project. Guest list creates goodwill that converts to paid attendance over time. The free ticket is an investment in future revenue, not lost revenue. +Diff truncated (48 lines total). View full commit on GitHub →
