feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/the-guest-list-growth-hack/index.md b/content/posts/2026/the-guest-list-growth-hack/index.md index d7aaee9..cd8bf93 100644 --- a/content/posts/2026/the-guest-list-growth-hack/index.md +++ b/content/posts/2026/the-guest-list-growth-hack/index.md @@ -1,17 +1,16 @@ --- title: "The guest list growth hack" -slug: the-guest-list-growth-hack pubDate: 2026-04-05T20:04:48.000Z updatedDate: 2026-04-05T20:04:48.000Z draft: false excerpt: "Guest lists are not freebies. They’re the most effective growth mechanism in event promotion — if you structure them as a transaction instead of a gift. The system we built … Read more" categories: - - { name: Guides, slug: guides } + - Guides tags: - - { name: format-how-to, slug: format-how-to } - - { name: growth, slug: growth } - - { name: marketing, slug: marketing } - - { name: tone-instructional, slug: tone-instructional } + - format-how-to + - growth + - marketing + - tone-instructional featured: src: https://cdn.slist.net/posts/the-guest-list-growth-hack/cover.png alt: "Abstract dark velvet rope dissolving into light"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/the-guest-list-growth-hack/index.md b/content/posts/2026/the-guest-list-growth-hack/index.md index a82bcce..d7aaee9 100644 --- a/content/posts/2026/the-guest-list-growth-hack/index.md +++ b/content/posts/2026/the-guest-list-growth-hack/index.md @@ -13,7 +13,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a7e8445db8.87263218.png + src: https://cdn.slist.net/posts/the-guest-list-growth-hack/cover.png alt: "Abstract dark velvet rope dissolving into light" legacy_wp_id: 15966 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/the-guest-list-growth-hack/index.md b/content/posts/2026/the-guest-list-growth-hack/index.md index 99b7c49..a82bcce 100644 --- a/content/posts/2026/the-guest-list-growth-hack/index.md +++ b/content/posts/2026/the-guest-list-growth-hack/index.md @@ -13,7 +13,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://cdn.slist.net/ai_69d2a7e8445db8.87263218.png + src: https://slist.net/wp-content/uploads/ai_69d2a7e8445db8.87263218.png alt: "Abstract dark velvet rope dissolving into light" legacy_wp_id: 15966 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/the-guest-list-growth-hack/index.md b/content/posts/2026/the-guest-list-growth-hack/index.md index 809c92b..99b7c49 100644 --- a/content/posts/2026/the-guest-list-growth-hack/index.md +++ b/content/posts/2026/the-guest-list-growth-hack/index.md @@ -4,6 +4,17 @@ slug: the-guest-list-growth-hack pubDate: 2026-04-05T20:04:48.000Z updatedDate: 2026-04-05T20:04:48.000Z draft: false +excerpt: "Guest lists are not freebies. They’re the most effective growth mechanism in event promotion — if you structure them as a transaction instead of a gift. The system we built … Read more" +categories: + - { name: Guides, slug: guides } +tags: + - { name: format-how-to, slug: format-how-to } + - { name: growth, slug: growth } + - { name: marketing, slug: marketing } + - { name: tone-instructional, slug: tone-instructional } +featured: + src: https://cdn.slist.net/ai_69d2a7e8445db8.87263218.png + alt: "Abstract dark velvet rope dissolving into light" legacy_wp_id: 15966 --- Guest lists are not freebies. They’re the most effective growth mechanism in event promotion — if you structure them as a transaction instead of a gift.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/the-guest-list-growth-hack/index.md b/content/posts/2026/the-guest-list-growth-hack/index.md new file mode 100644 index 0000000..809c92b --- /dev/null +++ b/content/posts/2026/the-guest-list-growth-hack/index.md @@ -0,0 +1,53 @@ +--- +title: "The guest list growth hack" +slug: the-guest-list-growth-hack +pubDate: 2026-04-05T20:04:48.000Z +updatedDate: 2026-04-05T20:04:48.000Z +draft: false +legacy_wp_id: 15966 +--- +Guest lists are not freebies. They’re the most effective growth mechanism in event promotion — if you structure them as a transaction instead of a gift. + +The system we built converts every guest list spot into a mini-promoter deployment. Here’s the architecture. + +## The flyer-share funnel + +Step one: create a Google Form for guest list signup. Step two: the condition for getting on the list is sharing the event flyer on Instagram Stories with visible tags. Step three: verify each share manually. Step four: compile and publish the final guest list on the day of the event. + +The verification matters. In Mexico City, non-compliant signups get a rejection template. The published list creates accountability — names are public, which means people are publicly committed to attending. Their friends see the commitment. Social proof cascades. + +Each person on the guest list becomes a node in the promotion network. They share the flyer to get free entry, and each share reaches their followers — people who trust personal recommendations far more than brand posts. At scale, 200 guest list spots means 200 individual promotional posts reaching separate social graphs. + +## The economics + +Free tickets cost nothing if the event is at capacity anyway. A guest list person at a 400-cap venue costs you $0 in marginal expense but delivers: one confirmed attendee (floor energy), one Instagram story (organic reach), and potentially 2-3 friends who pay full price. +Diff truncated (60 lines total). View full commit on GitHub →
