feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md b/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md index 42b2f02..9f891d7 100644 --- a/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md +++ b/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md @@ -1,17 +1,16 @@ --- title: "The guest list economics nobody talks about" -slug: the-guest-list-economics-nobody-talks-about pubDate: 2026-04-05T20:04:49.000Z updatedDate: 2026-04-05T20:04:49.000Z draft: false excerpt: "The standard take on guest lists is that they are lost revenue. Every name on the list is a ticket you did not sell. That framing is wrong, and understanding … Read more" categories: - - { name: BTS, slug: bts } + - BTS tags: - - { name: financial, slug: financial } - - { name: format-case-study, slug: format-case-study } - - { name: growth, slug: growth } - - { name: tone-instructional, slug: tone-instructional } + - financial + - format-case-study + - growth + - tone-instructional featured: src: https://cdn.slist.net/posts/the-guest-list-economics-nobody-talks-about/cover.png alt: "Dark nightclub entrance with velvet rope and red ambient glow"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md b/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md index 481db55..42b2f02 100644 --- a/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md +++ b/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md @@ -13,7 +13,7 @@ tags: - { name: growth, slug: growth } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a83026eb89.01456702.png + src: https://cdn.slist.net/posts/the-guest-list-economics-nobody-talks-about/cover.png alt: "Dark nightclub entrance with velvet rope and red ambient glow" legacy_wp_id: 16013 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md b/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md index 8a5aac0..481db55 100644 --- a/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md +++ b/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md @@ -13,7 +13,7 @@ tags: - { name: growth, slug: growth } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://cdn.slist.net/ai_69d2a83026eb89.01456702.png + src: https://slist.net/wp-content/uploads/ai_69d2a83026eb89.01456702.png alt: "Dark nightclub entrance with velvet rope and red ambient glow" legacy_wp_id: 16013 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md b/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md index 4c8bd78..8a5aac0 100644 --- a/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md +++ b/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md @@ -4,6 +4,17 @@ slug: the-guest-list-economics-nobody-talks-about pubDate: 2026-04-05T20:04:49.000Z updatedDate: 2026-04-05T20:04:49.000Z draft: false +excerpt: "The standard take on guest lists is that they are lost revenue. Every name on the list is a ticket you did not sell. That framing is wrong, and understanding … Read more" +categories: + - { name: BTS, slug: bts } +tags: + - { name: financial, slug: financial } + - { name: format-case-study, slug: format-case-study } + - { name: growth, slug: growth } + - { name: tone-instructional, slug: tone-instructional } +featured: + src: https://cdn.slist.net/ai_69d2a83026eb89.01456702.png + alt: "Dark nightclub entrance with velvet rope and red ambient glow" legacy_wp_id: 16013 --- The standard take on guest lists is that they are lost revenue. Every name on the list is a ticket you did not sell. That framing is wrong, and understanding why it is wrong is the difference between a promoter who grows and one who stalls.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md b/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md new file mode 100644 index 0000000..4c8bd78 --- /dev/null +++ b/content/posts/2026/the-guest-list-economics-nobody-talks-about/index.md @@ -0,0 +1,35 @@ +--- +title: "The guest list economics nobody talks about" +slug: the-guest-list-economics-nobody-talks-about +pubDate: 2026-04-05T20:04:49.000Z +updatedDate: 2026-04-05T20:04:49.000Z +draft: false +legacy_wp_id: 16013 +--- +The standard take on guest lists is that they are lost revenue. Every name on the list is a ticket you did not sell. That framing is wrong, and understanding why it is wrong is the difference between a promoter who grows and one who stalls. + +## The real economics + +A guest list ticket costs nothing to produce. The venue is already rented. The DJ is already booked. The sound system is already paid for. The marginal cost of one additional person in the room is zero. But the marginal value of that person is significant: they spend $25-32 at the bar (our average across venues), they bring energy to the dance floor, and they tell friends about the event afterward. + +We gave away 200-300 guest list tickets at every event during the growth phase. At a 30% show rate, that meant 60-90 people in the room who did not pay at the door but spent at the bar and spread the word. The bar revenue from those guests alone often covered the gap between the bar minimum and what paid ticket holders generated. + +## Guest list as marketing channel + +Every guest list signup required sharing the event flyer on Instagram stories. That is the exchange. Free entry is not free. It costs one story post with tags. At 200 guest list signups, that is 200 organic Instagram stories promoting the event, each one reaching that person’s network. No ad spend required. No Instagram algorithm to fight. + +The Google Form collected email addresses and phone numbers at signup. Every guest list registration added a contact to the CRM. By the time the guest list era wound down, we had built an SMS list of 7,000 and an email list of 9,000 largely through this mechanism. The guest list was a data capture funnel disguised as a giveaway. + +## The conversion to paid +Diff truncated (42 lines total). View full commit on GitHub →
