feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/the-first-15-events-bled-money/index.md b/content/posts/2026/the-first-15-events-bled-money/index.md index 03de238..db4f90f 100644 --- a/content/posts/2026/the-first-15-events-bled-money/index.md +++ b/content/posts/2026/the-first-15-events-bled-money/index.md @@ -1,17 +1,16 @@ --- title: "The first 15 events bled money" -slug: the-first-15-events-bled-money pubDate: 2026-04-05T20:04:49.000Z updatedDate: 2026-04-05T20:04:49.000Z draft: false excerpt: "The first SLIST event at 494 Broadway in SoHo drew 60 people with a week of promotion. Total ticket sales: roughly $1,700. After staff and expenses, the payout was around … Read more" categories: - - { name: BTS, slug: bts } + - BTS tags: - - { name: financial, slug: financial } - - { name: format-long-form, slug: format-long-form } - - { name: growth, slug: growth } - - { name: tone-raw, slug: tone-raw } + - financial + - format-long-form + - growth + - tone-raw featured: src: https://cdn.slist.net/posts/the-first-15-events-bled-money/cover.png alt: "Dark scene of scattered financial receipts illuminated by red light"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/the-first-15-events-bled-money/index.md b/content/posts/2026/the-first-15-events-bled-money/index.md index ba42c28..03de238 100644 --- a/content/posts/2026/the-first-15-events-bled-money/index.md +++ b/content/posts/2026/the-first-15-events-bled-money/index.md @@ -13,7 +13,7 @@ tags: - { name: growth, slug: growth } - { name: tone-raw, slug: tone-raw } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a7b0655d46.97057481.png + src: https://cdn.slist.net/posts/the-first-15-events-bled-money/cover.png alt: "Dark scene of scattered financial receipts illuminated by red light" legacy_wp_id: 16012 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/the-first-15-events-bled-money/index.md b/content/posts/2026/the-first-15-events-bled-money/index.md index 7f083c6..ba42c28 100644 --- a/content/posts/2026/the-first-15-events-bled-money/index.md +++ b/content/posts/2026/the-first-15-events-bled-money/index.md @@ -13,7 +13,7 @@ tags: - { name: growth, slug: growth } - { name: tone-raw, slug: tone-raw } featured: - src: https://cdn.slist.net/ai_69d2a7b0655d46.97057481.png + src: https://slist.net/wp-content/uploads/ai_69d2a7b0655d46.97057481.png alt: "Dark scene of scattered financial receipts illuminated by red light" legacy_wp_id: 16012 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/the-first-15-events-bled-money/index.md b/content/posts/2026/the-first-15-events-bled-money/index.md index 12a97c3..7f083c6 100644 --- a/content/posts/2026/the-first-15-events-bled-money/index.md +++ b/content/posts/2026/the-first-15-events-bled-money/index.md @@ -4,6 +4,17 @@ slug: the-first-15-events-bled-money pubDate: 2026-04-05T20:04:49.000Z updatedDate: 2026-04-05T20:04:49.000Z draft: false +excerpt: "The first SLIST event at 494 Broadway in SoHo drew 60 people with a week of promotion. Total ticket sales: roughly $1,700. After staff and expenses, the payout was around … Read more" +categories: + - { name: BTS, slug: bts } +tags: + - { name: financial, slug: financial } + - { name: format-long-form, slug: format-long-form } + - { name: growth, slug: growth } + - { name: tone-raw, slug: tone-raw } +featured: + src: https://cdn.slist.net/ai_69d2a7b0655d46.97057481.png + alt: "Dark scene of scattered financial receipts illuminated by red light" legacy_wp_id: 16012 --- The first SLIST event at 494 Broadway in SoHo drew 60 people with a week of promotion. Total ticket sales: roughly $1,700. After staff and expenses, the payout was around $1,400. That was one of the better outcomes. Most of the first 15 events lost money or barely broke even. And every single one of them was worth it.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/the-first-15-events-bled-money/index.md b/content/posts/2026/the-first-15-events-bled-money/index.md new file mode 100644 index 0000000..12a97c3 --- /dev/null +++ b/content/posts/2026/the-first-15-events-bled-money/index.md @@ -0,0 +1,31 @@ +--- +title: "The first 15 events bled money" +slug: the-first-15-events-bled-money +pubDate: 2026-04-05T20:04:49.000Z +updatedDate: 2026-04-05T20:04:49.000Z +draft: false +legacy_wp_id: 16012 +--- +The first SLIST event at 494 Broadway in SoHo drew 60 people with a week of promotion. Total ticket sales: roughly $1,700. After staff and expenses, the payout was around $1,400. That was one of the better outcomes. Most of the first 15 events lost money or barely broke even. And every single one of them was worth it. + +## The real numbers + +The earliest documented financial record is the Silo Thursday in August 2024: 33 Dice tickets for $495, 122 RA tickets for $749.70, 18 door tickets for $498.50. Total ticket sales: $1,743.20. Deductions: $200 staff plus $100 bar tip. Payout: $1,443.20. For context, that event had 200 guests and was the most successful Thursday in Silo’s history. The margin was still razor-thin. + +The growth trajectory from first to third event tells the story: 60 attendees, then 80, then 120. By the third event, the projection was 180-250. The early deal structure was 10% bar split across roughly 12 DJs plus 20% commission via personalized promo links plus $100 guaranteed minimum per DJ. The math did not leave room for profit. It was designed to leave room for growth. + +## Where the money went + +The payment priority order tells you everything about the philosophy: venue first, then security, then ads, then staffing, then DJ fees. DJ fees came last because they could be reduced if the event did not profit. That transparency was uncomfortable but necessary. We shared financials openly when events underperformed. The DJs who stuck around through the lean events became the core of the operation. + +Typical event expenses by mid-2025: $1,000 lineup plus $750 Instagram ads plus $600 SMS blasts plus $200 door staff. That is roughly $2,550 before anything unexpected. The Eris event in August 2025 had 290-plus guests scanned and the bar rang $4,162 on a $4,000 minimum. Barely cleared. The booking fee alone was $500 plus a $1,200 deposit. Profit after all costs: minimal. + +## Why losing money was the strategy +Diff truncated (38 lines total). View full commit on GitHub →
