feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/the-everywhere-effect/index.md b/content/posts/2026/the-everywhere-effect/index.md index a0b8471..1dff136 100644 --- a/content/posts/2026/the-everywhere-effect/index.md +++ b/content/posts/2026/the-everywhere-effect/index.md @@ -1,12 +1,11 @@ --- title: "The ‘everywhere effect’" -slug: the-everywhere-effect pubDate: 2026-04-05T20:04:45.000Z updatedDate: 2026-04-05T20:04:45.000Z draft: false excerpt: "The goal is not to be everywhere. The goal is to feel everywhere. On a modest ad budget, you can create the perception of omnipresence — ravers encounter your brand … Read more" categories: - - { name: Uncategorized, slug: uncategorized } + - Uncategorized featured: src: https://cdn.slist.net/posts/the-everywhere-effect/cover.png alt: "Overlapping neon reflections creating an omnipresent urban nightscape"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/the-everywhere-effect/index.md b/content/posts/2026/the-everywhere-effect/index.md index d51a3e4..a0b8471 100644 --- a/content/posts/2026/the-everywhere-effect/index.md +++ b/content/posts/2026/the-everywhere-effect/index.md @@ -8,7 +8,7 @@ excerpt: "The goal is not to be everywhere. The goal is to feel everywhere. On a categories: - { name: Uncategorized, slug: uncategorized } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a4d7805269.43756546.png + src: https://cdn.slist.net/posts/the-everywhere-effect/cover.png alt: "Overlapping neon reflections creating an omnipresent urban nightscape" legacy_wp_id: 16072 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/the-everywhere-effect/index.md b/content/posts/2026/the-everywhere-effect/index.md index 400bab0..d51a3e4 100644 --- a/content/posts/2026/the-everywhere-effect/index.md +++ b/content/posts/2026/the-everywhere-effect/index.md @@ -8,7 +8,7 @@ excerpt: "The goal is not to be everywhere. The goal is to feel everywhere. On a categories: - { name: Uncategorized, slug: uncategorized } featured: - src: https://cdn.slist.net/ai_69d2a4d7805269.43756546.png + src: https://slist.net/wp-content/uploads/ai_69d2a4d7805269.43756546.png alt: "Overlapping neon reflections creating an omnipresent urban nightscape" legacy_wp_id: 16072 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/the-everywhere-effect/index.md b/content/posts/2026/the-everywhere-effect/index.md index 6f833de..400bab0 100644 --- a/content/posts/2026/the-everywhere-effect/index.md +++ b/content/posts/2026/the-everywhere-effect/index.md @@ -4,6 +4,12 @@ slug: the-everywhere-effect pubDate: 2026-04-05T20:04:45.000Z updatedDate: 2026-04-05T20:04:45.000Z draft: false +excerpt: "The goal is not to be everywhere. The goal is to feel everywhere. On a modest ad budget, you can create the perception of omnipresence — ravers encounter your brand … Read more" +categories: + - { name: Uncategorized, slug: uncategorized } +featured: + src: https://cdn.slist.net/ai_69d2a4d7805269.43756546.png + alt: "Overlapping neon reflections creating an omnipresent urban nightscape" legacy_wp_id: 16072 --- The goal is not to be everywhere. The goal is to feel everywhere. On a modest ad budget, you can create the perception of omnipresence — ravers encounter your brand across enough touchpoints that their brain concludes you are a major operation, even when you are one person with a laptop and a SMS list.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/the-everywhere-effect/index.md b/content/posts/2026/the-everywhere-effect/index.md new file mode 100644 index 0000000..6f833de --- /dev/null +++ b/content/posts/2026/the-everywhere-effect/index.md @@ -0,0 +1,43 @@ +--- +title: "The ‘everywhere effect’" +slug: the-everywhere-effect +pubDate: 2026-04-05T20:04:45.000Z +updatedDate: 2026-04-05T20:04:45.000Z +draft: false +legacy_wp_id: 16072 +--- +The goal is not to be everywhere. The goal is to feel everywhere. On a modest ad budget, you can create the perception of omnipresence — ravers encounter your brand across enough touchpoints that their brain concludes you are a major operation, even when you are one person with a laptop and a SMS list. + +## How three touches become omnipresence + +A raver sees your flyer reel on Instagram. Later that day, they get a text from your SMS list. That evening, a promoter friend reposts your event. Three touchpoints, three different channels, and the brain registers it as ubiquity. + +Even $30-50 per day in ad spend can feel massive when stacked with SMS, Telegram, and Instagram reposts. The owned channels are free amplification multipliers that make the paid spend look ten times larger. + +## The budget allocation + +We allocate 60% to cold ads running always-on as a digital billboard. 25% goes to warm ads with sharper event-push creatives. 15% goes to hot ads for urgency and cross-sell only. + +The counterintuitive part: hot leads do not need ads. Past purchasers and SMS subscribers already know where to buy. Use owned channels for hot audiences. Ads should focus on cold-to-warm acquisition. Rule of thumb: 80% of the ad budget goes to cold and warm. 20% or less to hot. + +## The SMS backbone +Diff truncated (50 lines total). View full commit on GitHub →
