feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/the-ego-first-flyer-principle/index.md b/content/posts/2026/the-ego-first-flyer-principle/index.md index a3426da..d03144f 100644 --- a/content/posts/2026/the-ego-first-flyer-principle/index.md +++ b/content/posts/2026/the-ego-first-flyer-principle/index.md @@ -1,16 +1,15 @@ --- title: "The ego-first flyer principle" -slug: the-ego-first-flyer-principle pubDate: 2026-04-05T20:04:49.000Z updatedDate: 2026-04-05T20:04:49.000Z draft: false excerpt: "The single highest-leverage flyer design principle at SLIST is not about typography, layout, or color. It is about ego. Specifically: make the flyer about the DJ, and the DJ will … Read more" categories: - - { name: BTS, slug: bts } + - BTS tags: - - { name: format-how-to, slug: format-how-to } - - { name: marketing, slug: marketing } - - { name: tone-instructional, slug: tone-instructional } + - format-how-to + - marketing + - tone-instructional featured: src: https://cdn.slist.net/posts/the-ego-first-flyer-principle/cover.png alt: "Event flyer design glowing under red spotlights in darkness"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/the-ego-first-flyer-principle/index.md b/content/posts/2026/the-ego-first-flyer-principle/index.md index 8896db2..a3426da 100644 --- a/content/posts/2026/the-ego-first-flyer-principle/index.md +++ b/content/posts/2026/the-ego-first-flyer-principle/index.md @@ -12,7 +12,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a85c76faa6.32341631.png + src: https://cdn.slist.net/posts/the-ego-first-flyer-principle/cover.png alt: "Event flyer design glowing under red spotlights in darkness" legacy_wp_id: 16003 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/the-ego-first-flyer-principle/index.md b/content/posts/2026/the-ego-first-flyer-principle/index.md index 146b02f..8896db2 100644 --- a/content/posts/2026/the-ego-first-flyer-principle/index.md +++ b/content/posts/2026/the-ego-first-flyer-principle/index.md @@ -12,7 +12,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://cdn.slist.net/ai_69d2a85c76faa6.32341631.png + src: https://slist.net/wp-content/uploads/ai_69d2a85c76faa6.32341631.png alt: "Event flyer design glowing under red spotlights in darkness" legacy_wp_id: 16003 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/the-ego-first-flyer-principle/index.md b/content/posts/2026/the-ego-first-flyer-principle/index.md index 82e9c6f..146b02f 100644 --- a/content/posts/2026/the-ego-first-flyer-principle/index.md +++ b/content/posts/2026/the-ego-first-flyer-principle/index.md @@ -4,6 +4,16 @@ slug: the-ego-first-flyer-principle pubDate: 2026-04-05T20:04:49.000Z updatedDate: 2026-04-05T20:04:49.000Z draft: false +excerpt: "The single highest-leverage flyer design principle at SLIST is not about typography, layout, or color. It is about ego. Specifically: make the flyer about the DJ, and the DJ will … Read more" +categories: + - { name: BTS, slug: bts } +tags: + - { name: format-how-to, slug: format-how-to } + - { name: marketing, slug: marketing } + - { name: tone-instructional, slug: tone-instructional } +featured: + src: https://cdn.slist.net/ai_69d2a85c76faa6.32341631.png + alt: "Event flyer design glowing under red spotlights in darkness" legacy_wp_id: 16003 --- The single highest-leverage flyer design principle at SLIST is not about typography, layout, or color. It is about ego. Specifically: make the flyer about the DJ, and the DJ will promote it for free.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/the-ego-first-flyer-principle/index.md b/content/posts/2026/the-ego-first-flyer-principle/index.md new file mode 100644 index 0000000..82e9c6f --- /dev/null +++ b/content/posts/2026/the-ego-first-flyer-principle/index.md @@ -0,0 +1,41 @@ +--- +title: "The ego-first flyer principle" +slug: the-ego-first-flyer-principle +pubDate: 2026-04-05T20:04:49.000Z +updatedDate: 2026-04-05T20:04:49.000Z +draft: false +legacy_wp_id: 16003 +--- +The single highest-leverage flyer design principle at SLIST is not about typography, layout, or color. It is about ego. Specifically: make the flyer about the DJ, and the DJ will promote it for free. + +I just assume DJs are not going to promote at all, and make the highlight posts which gets them excited. If the DJ feels important on the flyer, they share it organically. If the flyer is generic Canva trash, they bail. + +## The mechanic + +Every SLIST event generates individual highlight posts for each DJ on the lineup. Not a single flyer with twelve names crammed into a dark background. Individual posts where the DJ’s name is prominent, their photo is featured, and the design makes them look like the headliner of their own show. + +The collab post strategy amplifies this: 3-4 DJs collaborate on an Instagram post for the first 24 hours to maximize reach. The collab groups rotate across the lineup so every DJ gets featured in a high-visibility post. Headshots and flyer approvals are standard DJ onboarding for every event — not an afterthought, but a formalized step in the booking process. + +The psychology is simple. A DJ’s social media is their portfolio. When they share an event flyer, they are not doing the promoter a favor — they are curating their own brand. If the flyer makes them look good, sharing it is self-interest, not charity. If the flyer is a generic lineup poster with their name in 12-point font at the bottom, sharing it undermines their own brand positioning. + +## The production specs + +SLIST flyer production follows a specific system. One main creative per event plus one creative per headliner equals roughly 4-5 ads per event. The background rotates (crowd shots from headliner press kit footage, own event footage, abstract visuals) but the text overlay stays consistent across all — brand consistency. The overlay is clean, minimal, direct: artist names, date, venue, ticket link. No FOMO language, ever. The vibe sells itself. +Diff truncated (48 lines total). View full commit on GitHub →
