feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md b/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md index ff991c8..dab772e 100644 --- a/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md +++ b/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md @@ -1,17 +1,16 @@ --- title: "The cult started in New Jersey, not Mexico" -slug: the-cult-started-in-new-jersey-not-mexico pubDate: 2026-04-05T20:04:47.000Z updatedDate: 2026-04-05T20:04:47.000Z draft: false excerpt: "Everyone assumes this started in Mexico City. The timeline supports that assumption — CDMX is where the first events happened, where the brand was born, where the logo and the … Read more" categories: - - { name: "Dark Culture", slug: dark-culture } + - Dark Culture tags: - - { name: format-long-form, slug: format-long-form } - - { name: identity, slug: identity } - - { name: nyc, slug: nyc } - - { name: tone-reflective, slug: tone-reflective } + - format-long-form + - identity + - nyc + - tone-reflective featured: src: https://cdn.slist.net/posts/the-cult-started-in-new-jersey-not-mexico/cover.png alt: "Dark house in New Jersey suburbs with red glow - origin story"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md b/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md index 79d3aaf..ff991c8 100644 --- a/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md +++ b/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md @@ -13,7 +13,7 @@ tags: - { name: nyc, slug: nyc } - { name: tone-reflective, slug: tone-reflective } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a6cf24ce63.12028041.png + src: https://cdn.slist.net/posts/the-cult-started-in-new-jersey-not-mexico/cover.png alt: "Dark house in New Jersey suburbs with red glow - origin story" legacy_wp_id: 16141 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md b/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md index 84dbe14..79d3aaf 100644 --- a/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md +++ b/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md @@ -13,7 +13,7 @@ tags: - { name: nyc, slug: nyc } - { name: tone-reflective, slug: tone-reflective } featured: - src: https://cdn.slist.net/ai_69d2a6cf24ce63.12028041.png + src: https://slist.net/wp-content/uploads/ai_69d2a6cf24ce63.12028041.png alt: "Dark house in New Jersey suburbs with red glow - origin story" legacy_wp_id: 16141 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md b/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md index b683468..84dbe14 100644 --- a/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md +++ b/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md @@ -4,6 +4,17 @@ slug: the-cult-started-in-new-jersey-not-mexico pubDate: 2026-04-05T20:04:47.000Z updatedDate: 2026-04-05T20:04:47.000Z draft: false +excerpt: "Everyone assumes this started in Mexico City. The timeline supports that assumption — CDMX is where the first events happened, where the brand was born, where the logo and the … Read more" +categories: + - { name: "Dark Culture", slug: dark-culture } +tags: + - { name: format-long-form, slug: format-long-form } + - { name: identity, slug: identity } + - { name: nyc, slug: nyc } + - { name: tone-reflective, slug: tone-reflective } +featured: + src: https://cdn.slist.net/ai_69d2a6cf24ce63.12028041.png + alt: "Dark house in New Jersey suburbs with red glow - origin story" legacy_wp_id: 16141 --- Everyone assumes this started in Mexico City. The timeline supports that assumption — CDMX is where the first events happened, where the brand was born, where the logo and the voice and the community took shape. But the instinct that built all of it predates Mexico by years.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md b/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md new file mode 100644 index 0000000..b683468 --- /dev/null +++ b/content/posts/2026/the-cult-started-in-new-jersey-not-mexico/index.md @@ -0,0 +1,35 @@ +--- +title: "The cult started in New Jersey, not Mexico" +slug: the-cult-started-in-new-jersey-not-mexico +pubDate: 2026-04-05T20:04:47.000Z +updatedDate: 2026-04-05T20:04:47.000Z +draft: false +legacy_wp_id: 16141 +--- +Everyone assumes this started in Mexico City. The timeline supports that assumption — CDMX is where the first events happened, where the brand was born, where the logo and the voice and the community took shape. But the instinct that built all of it predates Mexico by years. + +The cult started in New Jersey. In 2018, somewhere between Queens and the suburbs, the idea of starting a cult became a running joke. Except it was only half a joke. + +## The pre-SLIST incubation + +October 2020. Organized a hiking party. The group started calling it Simon’s cult. Same month, organized a Halloween party across four venue options. The event-planning instinct, the music curation control, the ritual and tradition thinking — all present before anyone had heard of SLIST. Before Mexico City. Before the first rave. Before the first shitpost. + +January 2020 — Thailand. Became comfortable dancing alone in nightclubs. That sounds trivial. It is not. The person who can dance alone in a room full of strangers has already solved the psychological precondition for building a community: they do not need the community to exist in order to show up. The community forms around the person who was going to be there regardless. + +## The tutoring precedent + +Before Mexico, there was a tutoring business. Built from scratch in 2017. Same pattern that built SLIST: enter a domain, learn the system deeply, identify the inefficiencies, build systems to fix them. Scaled from minimum wage to $180 an hour to $15,000 project packages with escrow. Built a website from scratch. Built a parent community. Built a referral network. The first contrarian principle was codified during this era: ask what a typical prep center would do, and then do the opposite. + +That principle is the DNA of SLIST. Ask what a typical promoter would do — safe lineups, safe branding, safe politics — and then do the opposite. The domain changed from education to nightlife. The operating system did not change at all. +Diff truncated (42 lines total). View full commit on GitHub →
