feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md b/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md index bb219a8..8918d60 100644 --- a/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md +++ b/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md @@ -1,12 +1,11 @@ --- title: "The competitor playbook: never name them, just outbook them" -slug: the-competitor-playbook-never-name-them-just-outbook-them pubDate: 2026-04-05T20:05:09.000Z updatedDate: 2026-04-05T20:05:09.000Z draft: false excerpt: "The instinct when a competitor attacks is to fire back publicly. Name them, expose them, rally your audience against them. That instinct is wrong every single time. Here is the … Read more" categories: - - { name: Uncategorized, slug: uncategorized } + - Uncategorized featured: src: https://cdn.slist.net/posts/the-competitor-playbook-never-name-them-just-outbook-them/cover.png alt: "Chess board showing strategic competition in dark lighting"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md b/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md index a61fcfa..bb219a8 100644 --- a/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md +++ b/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md @@ -8,7 +8,7 @@ excerpt: "The instinct when a competitor attacks is to fire back publicly. Name categories: - { name: Uncategorized, slug: uncategorized } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a911e5b828.29581505.png + src: https://cdn.slist.net/posts/the-competitor-playbook-never-name-them-just-outbook-them/cover.png alt: "Chess board showing strategic competition in dark lighting" legacy_wp_id: 16041 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md b/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md index a6b47cf..a61fcfa 100644 --- a/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md +++ b/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md @@ -8,7 +8,7 @@ excerpt: "The instinct when a competitor attacks is to fire back publicly. Name categories: - { name: Uncategorized, slug: uncategorized } featured: - src: https://cdn.slist.net/ai_69d2a911e5b828.29581505.png + src: https://slist.net/wp-content/uploads/ai_69d2a911e5b828.29581505.png alt: "Chess board showing strategic competition in dark lighting" legacy_wp_id: 16041 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md b/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md index 1d07dcc..a6b47cf 100644 --- a/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md +++ b/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md @@ -4,6 +4,12 @@ slug: the-competitor-playbook-never-name-them-just-outbook-them pubDate: 2026-04-05T20:05:09.000Z updatedDate: 2026-04-05T20:05:09.000Z draft: false +excerpt: "The instinct when a competitor attacks is to fire back publicly. Name them, expose them, rally your audience against them. That instinct is wrong every single time. Here is the … Read more" +categories: + - { name: Uncategorized, slug: uncategorized } +featured: + src: https://cdn.slist.net/ai_69d2a911e5b828.29581505.png + alt: "Chess board showing strategic competition in dark lighting" legacy_wp_id: 16041 --- The instinct when a competitor attacks is to fire back publicly. Name them, expose them, rally your audience against them. That instinct is wrong every single time. Here is the playbook we developed over two years of competitor conflicts in one of the most politically hostile nightlife scenes in the country.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md b/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md new file mode 100644 index 0000000..1d07dcc --- /dev/null +++ b/content/posts/2026/the-competitor-playbook-never-name-them-just-outbook-them/index.md @@ -0,0 +1,51 @@ +--- +title: "The competitor playbook: never name them, just outbook them" +slug: the-competitor-playbook-never-name-them-just-outbook-them +pubDate: 2026-04-05T20:05:09.000Z +updatedDate: 2026-04-05T20:05:09.000Z +draft: false +legacy_wp_id: 16041 +--- +The instinct when a competitor attacks is to fire back publicly. Name them, expose them, rally your audience against them. That instinct is wrong every single time. Here is the playbook we developed over two years of competitor conflicts in one of the most politically hostile nightlife scenes in the country. + +## Rule one: never name them + +Every time you name a competitor on social media, you give them free advertising served directly to your audience. Your followers who never heard of the rival now know they exist. Some will check them out. Some will attend their events. You just marketed for your competition using your own platform. + +The strategy: do not mention them until you are three times their size. At that scale, acknowledging a competitor is magnanimous rather than threatened. Until then, they do not exist in your public communications. + +## Out-book them on their own nights + +The most effective competitive response is operational. If a rival runs Thursday nights, you have two options: avoid Thursdays entirely or counter-program with something they cannot match. We chose the latter. Hard techno and industrial on Thursdays, targeting exactly the audience that would otherwise attend the competitor’s night. + +We ran free events directly across the street from a rival’s paid headliner show. The rival responded by calling the cops on us. That tells you the strategy was working — when a competitor resorts to police interference, you have won the audience war. Their response was proof of our success. + +## Strategic absorption +Diff truncated (58 lines total). View full commit on GitHub →
