feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/the-community-is-the-headliner/index.md b/content/posts/2026/the-community-is-the-headliner/index.md index ff7bdad..6d54c71 100644 --- a/content/posts/2026/the-community-is-the-headliner/index.md +++ b/content/posts/2026/the-community-is-the-headliner/index.md @@ -1,17 +1,16 @@ --- title: "The community is the headliner" -slug: the-community-is-the-headliner pubDate: 2026-04-05T20:04:46.000Z updatedDate: 2026-04-05T20:04:46.000Z draft: false excerpt: "The conventional model in nightlife is simple: book a bigger DJ, sell more tickets. The headliner is the product. The crowd is the customer. We operate on the opposite premise. … Read more" categories: - - { name: BTS, slug: bts } + - BTS tags: - - { name: community, slug: community } - - { name: format-opinion, slug: format-opinion } - - { name: music, slug: music } - - { name: tone-philosophical, slug: tone-philosophical } + - community + - format-opinion + - music + - tone-philosophical featured: src: https://cdn.slist.net/posts/the-community-is-the-headliner/cover.png alt: "Dark overhead view of packed community dance floor with red lighting"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/the-community-is-the-headliner/index.md b/content/posts/2026/the-community-is-the-headliner/index.md index 1870462..ff7bdad 100644 --- a/content/posts/2026/the-community-is-the-headliner/index.md +++ b/content/posts/2026/the-community-is-the-headliner/index.md @@ -13,7 +13,7 @@ tags: - { name: music, slug: music } - { name: tone-philosophical, slug: tone-philosophical } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a5cf8025e6.71091281.png + src: https://cdn.slist.net/posts/the-community-is-the-headliner/cover.png alt: "Dark overhead view of packed community dance floor with red lighting" legacy_wp_id: 16093 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/the-community-is-the-headliner/index.md b/content/posts/2026/the-community-is-the-headliner/index.md index a4c22bc..1870462 100644 --- a/content/posts/2026/the-community-is-the-headliner/index.md +++ b/content/posts/2026/the-community-is-the-headliner/index.md @@ -13,7 +13,7 @@ tags: - { name: music, slug: music } - { name: tone-philosophical, slug: tone-philosophical } featured: - src: https://cdn.slist.net/ai_69d2a5cf8025e6.71091281.png + src: https://slist.net/wp-content/uploads/ai_69d2a5cf8025e6.71091281.png alt: "Dark overhead view of packed community dance floor with red lighting" legacy_wp_id: 16093 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/the-community-is-the-headliner/index.md b/content/posts/2026/the-community-is-the-headliner/index.md index cd79406..a4c22bc 100644 --- a/content/posts/2026/the-community-is-the-headliner/index.md +++ b/content/posts/2026/the-community-is-the-headliner/index.md @@ -4,6 +4,17 @@ slug: the-community-is-the-headliner pubDate: 2026-04-05T20:04:46.000Z updatedDate: 2026-04-05T20:04:46.000Z draft: false +excerpt: "The conventional model in nightlife is simple: book a bigger DJ, sell more tickets. The headliner is the product. The crowd is the customer. We operate on the opposite premise. … Read more" +categories: + - { name: BTS, slug: bts } +tags: + - { name: community, slug: community } + - { name: format-opinion, slug: format-opinion } + - { name: music, slug: music } + - { name: tone-philosophical, slug: tone-philosophical } +featured: + src: https://cdn.slist.net/ai_69d2a5cf8025e6.71091281.png + alt: "Dark overhead view of packed community dance floor with red lighting" legacy_wp_id: 16093 --- The conventional model in nightlife is simple: book a bigger DJ, sell more tickets. The headliner is the product. The crowd is the customer. We operate on the opposite premise. The community is the headliner. The DJ is the guest.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/the-community-is-the-headliner/index.md b/content/posts/2026/the-community-is-the-headliner/index.md new file mode 100644 index 0000000..cd79406 --- /dev/null +++ b/content/posts/2026/the-community-is-the-headliner/index.md @@ -0,0 +1,35 @@ +--- +title: "The community is the headliner" +slug: the-community-is-the-headliner +pubDate: 2026-04-05T20:04:46.000Z +updatedDate: 2026-04-05T20:04:46.000Z +draft: false +legacy_wp_id: 16093 +--- +The conventional model in nightlife is simple: book a bigger DJ, sell more tickets. The headliner is the product. The crowd is the customer. We operate on the opposite premise. The community is the headliner. The DJ is the guest. + +## The proof is in the tickets + +Our audience buys tickets without looking at the lineup. That sentence should be impossible in an industry built around name recognition. But it is true, and it is the direct result of two years of curation building trust. When people trust that every SLIST event will deliver a certain energy, the individual names on the flyer become secondary to the brand promise. + +Meta ads confirmed this operationally. Our most financially successful event was one where most DJs did not promote at all. The $1,500 ad budget drove attendance independent of the lineup. The ads sell the brand experience, not the artist. + +## How we got here + +SLIST started as a community before it was ever an event series. It was literally a group chat. A flyer-sharing account on Instagram in Mexico City. Then a WhatsApp community. Then a guest list aggregator. The events came after the community already existed, not the other way around. + +That founding sequence is the structural advantage. Most promoters start with an event and try to build a community around it. We started with a community and gave it events to attend. The community was never dependent on any single night or any single artist. It existed before the first event and it would survive if we stopped throwing events tomorrow. + +## The collective over the star system +Diff truncated (42 lines total). View full commit on GitHub →
