feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md b/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md index 17a166a..a9d651b 100644 --- a/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md +++ b/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md @@ -1,16 +1,15 @@ --- title: "The 10% show rate disaster that changed everything" -slug: the-10-show-rate-disaster-that-changed-everything pubDate: 2026-04-05T20:04:49.000Z updatedDate: 2026-04-05T20:04:49.000Z draft: false excerpt: "I gave out 200 guest list tickets. Twenty people showed up. A 10% show rate. Two hundred invitations sent into the void. The room was supposed to be packed with … Read more" categories: - - { name: BTS, slug: bts } + - BTS tags: - - { name: format-long-form, slug: format-long-form } - - { name: growth, slug: growth } - - { name: tone-reflective, slug: tone-reflective } + - format-long-form + - growth + - tone-reflective featured: src: https://cdn.slist.net/posts/the-10-show-rate-disaster-that-changed-everything/cover.png alt: "Empty vast nightclub with tiny distant crowd under red light, failure concept"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md b/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md index bf97977..17a166a 100644 --- a/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md +++ b/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md @@ -12,7 +12,7 @@ tags: - { name: growth, slug: growth } - { name: tone-reflective, slug: tone-reflective } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a87e9a85f6.35038889.png + src: https://cdn.slist.net/posts/the-10-show-rate-disaster-that-changed-everything/cover.png alt: "Empty vast nightclub with tiny distant crowd under red light, failure concept" legacy_wp_id: 16058 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md b/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md index 634d8d7..bf97977 100644 --- a/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md +++ b/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md @@ -12,7 +12,7 @@ tags: - { name: growth, slug: growth } - { name: tone-reflective, slug: tone-reflective } featured: - src: https://cdn.slist.net/ai_69d2a87e9a85f6.35038889.png + src: https://slist.net/wp-content/uploads/ai_69d2a87e9a85f6.35038889.png alt: "Empty vast nightclub with tiny distant crowd under red light, failure concept" legacy_wp_id: 16058 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md b/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md index fc7768b..634d8d7 100644 --- a/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md +++ b/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md @@ -4,6 +4,16 @@ slug: the-10-show-rate-disaster-that-changed-everything pubDate: 2026-04-05T20:04:49.000Z updatedDate: 2026-04-05T20:04:49.000Z draft: false +excerpt: "I gave out 200 guest list tickets. Twenty people showed up. A 10% show rate. Two hundred invitations sent into the void. The room was supposed to be packed with … Read more" +categories: + - { name: BTS, slug: bts } +tags: + - { name: format-long-form, slug: format-long-form } + - { name: growth, slug: growth } + - { name: tone-reflective, slug: tone-reflective } +featured: + src: https://cdn.slist.net/ai_69d2a87e9a85f6.35038889.png + alt: "Empty vast nightclub with tiny distant crowd under red light, failure concept" legacy_wp_id: 16058 --- I gave out 200 guest list tickets. Twenty people showed up.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md b/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md new file mode 100644 index 0000000..fc7768b --- /dev/null +++ b/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md @@ -0,0 +1,41 @@ +--- +title: "The 10% show rate disaster that changed everything" +slug: the-10-show-rate-disaster-that-changed-everything +pubDate: 2026-04-05T20:04:49.000Z +updatedDate: 2026-04-05T20:04:49.000Z +draft: false +legacy_wp_id: 16058 +--- +I gave out 200 guest list tickets. Twenty people showed up. + +A 10% show rate. Two hundred invitations sent into the void. The room was supposed to be packed with energy, with people who owed the brand a favor, with a crowd that would make the paid ticket holders feel like they had joined something worth joining. Instead: twenty people standing in a space designed for ten times that number. + +## The diagnosis + +My self-critique was immediate: maybe giveaways have been cheapening the brand. The logic I had been operating on — that generous guest lists build community and community converts to paid attendance — had a fatal flaw. Free entry signals low value. When entry is free, the cost of not showing up is also free. There is no skin in the game, no commitment mechanism, no consequence for flaking. + +The 10% show rate was not a logistics failure. It was a brand positioning failure. The guest list had been treated as a volume tool (more names equals more potential bodies) when it should have been treated as a precision instrument (fewer names, higher commitment, better conversion). + +## The pivot + +The disaster triggered a fundamental restructuring of how SLIST thinks about free entry. Before the 10% night, the operating assumption was that the money was not there yet, and growing the community was the first priority even if it meant giving away 200-300 guest list tickets every event. The growth-first strategy: sacrifice ticket revenue now for community size, then capitalize later by cutting the guest list. + +After the 10% night, the operating assumption changed. Growth-first still applies, but the guest list is no longer a blunt instrument for filling rooms. It became a curated tool with specific criteria: Instagram presence, aesthetic alignment, posting behavior, community contribution. Private or blank accounts get rejected. The vibe check is purely visual and digital. The list got shorter and the show rate got dramatically higher. +Diff truncated (48 lines total). View full commit on GitHub →
