feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md b/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md index 39fafef..87eb243 100644 --- a/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md +++ b/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md @@ -1,17 +1,16 @@ --- title: "Solo operator: why I fired my team and kept the brand" -slug: solo-operator-why-i-fired-my-team-and-kept-the-brand pubDate: 2026-04-05T20:04:48.000Z updatedDate: 2026-04-05T20:04:48.000Z draft: false excerpt: "In 2024, I tried building a team. Shared actual ownership. Gave collaborators real stakes in the operation. Every time SLIST had a hiccup, they jumped ship. That experience was expensive … Read more" categories: - - { name: BTS, slug: bts } + - BTS tags: - - { name: community, slug: community } - - { name: format-long-form, slug: format-long-form } - - { name: identity, slug: identity } - - { name: tone-confrontational, slug: tone-confrontational } + - community + - format-long-form + - identity + - tone-confrontational featured: src: https://cdn.slist.net/posts/solo-operator-why-i-fired-my-team-and-kept-the-brand/cover.png alt: "Dark chess king standing alone with fallen pieces in red lighting"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md b/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md index 3eac952..39fafef 100644 --- a/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md +++ b/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md @@ -13,7 +13,7 @@ tags: - { name: identity, slug: identity } - { name: tone-confrontational, slug: tone-confrontational } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a73040dd03.47701131.png + src: https://cdn.slist.net/posts/solo-operator-why-i-fired-my-team-and-kept-the-brand/cover.png alt: "Dark chess king standing alone with fallen pieces in red lighting" legacy_wp_id: 15997 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md b/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md index eaa4690..3eac952 100644 --- a/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md +++ b/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md @@ -13,7 +13,7 @@ tags: - { name: identity, slug: identity } - { name: tone-confrontational, slug: tone-confrontational } featured: - src: https://cdn.slist.net/ai_69d2a73040dd03.47701131.png + src: https://slist.net/wp-content/uploads/ai_69d2a73040dd03.47701131.png alt: "Dark chess king standing alone with fallen pieces in red lighting" legacy_wp_id: 15997 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md b/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md index e612411..eaa4690 100644 --- a/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md +++ b/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md @@ -4,6 +4,17 @@ slug: solo-operator-why-i-fired-my-team-and-kept-the-brand pubDate: 2026-04-05T20:04:48.000Z updatedDate: 2026-04-05T20:04:48.000Z draft: false +excerpt: "In 2024, I tried building a team. Shared actual ownership. Gave collaborators real stakes in the operation. Every time SLIST had a hiccup, they jumped ship. That experience was expensive … Read more" +categories: + - { name: BTS, slug: bts } +tags: + - { name: community, slug: community } + - { name: format-long-form, slug: format-long-form } + - { name: identity, slug: identity } + - { name: tone-confrontational, slug: tone-confrontational } +featured: + src: https://cdn.slist.net/ai_69d2a73040dd03.47701131.png + alt: "Dark chess king standing alone with fallen pieces in red lighting" legacy_wp_id: 15997 --- In 2024, I tried building a team. Shared actual ownership. Gave collaborators real stakes in the operation. Every time SLIST had a hiccup, they jumped ship. That experience was expensive and it was the best lesson I have ever received.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md b/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md new file mode 100644 index 0000000..e612411 --- /dev/null +++ b/content/posts/2026/solo-operator-why-i-fired-my-team-and-kept-the-brand/index.md @@ -0,0 +1,35 @@ +--- +title: "Solo operator: why I fired my team and kept the brand" +slug: solo-operator-why-i-fired-my-team-and-kept-the-brand +pubDate: 2026-04-05T20:04:48.000Z +updatedDate: 2026-04-05T20:04:48.000Z +draft: false +legacy_wp_id: 15997 +--- +In 2024, I tried building a team. Shared actual ownership. Gave collaborators real stakes in the operation. Every time SLIST had a hiccup, they jumped ship. That experience was expensive and it was the best lesson I have ever received. + +## What happened + +I was convinced by more experienced organizers that shared ownership was the right model. It sounded mature and professional. In practice, it meant collaborators funneled money through arrangements I did not approve, brought on team members without my knowledge, and introduced voting structures that diluted the creative vision. One partner tried to introduce democracy into a brand built on singular taste. Too much democracy is a problem when the brand identity depends on one person’s curation. + +The split was clean because I controlled all the digital infrastructure: social media accounts, email lists, domains, CRM. Consulted brand and tax lawyers before executing. The infrastructure ownership is what made the exit possible. If I had shared passwords the way I shared titles, the brand would have been hostage. + +## The pattern + +Solo by necessity in 2021-2022, building everything by hand in Mexico City. Tried building a team in 2023-2024 when the operation outgrew what one person should reasonably handle. Got burned. Reclaimed full control late 2024. Strategic delegation of execution only from 2025 forward. + +The pattern always returns to the same place: solo operator with automation replacing humans. Not because people are unreliable (though some were), but because the decision-making speed and creative consistency that come from single-owner control cannot be replicated by a committee. + +## What delegation looks like now +Diff truncated (42 lines total). View full commit on GitHub →
