feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md b/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md index 931cdb2..c858a52 100644 --- a/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md +++ b/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md @@ -1,18 +1,17 @@ --- title: "SMS marketing for events: the $4.28 cost-per-ticket-sale channel" -slug: sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel pubDate: 2026-04-05T20:04:45.000Z updatedDate: 2026-04-05T20:04:45.000Z draft: false excerpt: "SMS is the cheapest acquisition channel in event marketing. Not email. Not Instagram ads. Not influencer posts. A text message to someone who already gave you their phone number converts … Read more" categories: - - { name: Guides, slug: guides } + - Guides tags: - - { name: financial, slug: financial } - - { name: format-guide, slug: format-guide } - - { name: marketing, slug: marketing } - - { name: sms, slug: sms } - - { name: tone-instructional, slug: tone-instructional } + - financial + - format-guide + - marketing + - sms + - tone-instructional featured: src: https://cdn.slist.net/posts/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/cover.png alt: "Abstract dark composition of SMS notification in void"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md b/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md index 332d2c1..931cdb2 100644 --- a/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md +++ b/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md @@ -14,7 +14,7 @@ tags: - { name: sms, slug: sms } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a48b63c471.91054474.png + src: https://cdn.slist.net/posts/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/cover.png alt: "Abstract dark composition of SMS notification in void" legacy_wp_id: 15956 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md b/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md index e11b81f..332d2c1 100644 --- a/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md +++ b/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md @@ -14,7 +14,7 @@ tags: - { name: sms, slug: sms } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://cdn.slist.net/ai_69d2a48b63c471.91054474.png + src: https://slist.net/wp-content/uploads/ai_69d2a48b63c471.91054474.png alt: "Abstract dark composition of SMS notification in void" legacy_wp_id: 15956 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md b/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md index d795ea3..e11b81f 100644 --- a/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md +++ b/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md @@ -4,6 +4,18 @@ slug: sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel pubDate: 2026-04-05T20:04:45.000Z updatedDate: 2026-04-05T20:04:45.000Z draft: false +excerpt: "SMS is the cheapest acquisition channel in event marketing. Not email. Not Instagram ads. Not influencer posts. A text message to someone who already gave you their phone number converts … Read more" +categories: + - { name: Guides, slug: guides } +tags: + - { name: financial, slug: financial } + - { name: format-guide, slug: format-guide } + - { name: marketing, slug: marketing } + - { name: sms, slug: sms } + - { name: tone-instructional, slug: tone-instructional } +featured: + src: https://cdn.slist.net/ai_69d2a48b63c471.91054474.png + alt: "Abstract dark composition of SMS notification in void" legacy_wp_id: 15956 --- SMS is the cheapest acquisition channel in event marketing. Not email. Not Instagram ads. Not influencer posts. A text message to someone who already gave you their phone number converts at 7.26% — and costs $0.06 per send.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md b/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md new file mode 100644 index 0000000..d795ea3 --- /dev/null +++ b/content/posts/2026/sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel/index.md @@ -0,0 +1,63 @@ +--- +title: "SMS marketing for events: the $4.28 cost-per-ticket-sale channel" +slug: sms-marketing-for-events-the-4-28-cost-per-ticket-sale-channel +pubDate: 2026-04-05T20:04:45.000Z +updatedDate: 2026-04-05T20:04:45.000Z +draft: false +legacy_wp_id: 15956 +--- +SMS is the cheapest acquisition channel in event marketing. Not email. Not Instagram ads. Not influencer posts. A text message to someone who already gave you their phone number converts at 7.26% — and costs $0.06 per send. + +We run the numbers on every channel obsessively. SMS produces a cost per ticket sale of roughly $4.28. For context, Meta ads run $5 to $10 per sale on a good campaign. Instagram stories barely move tickets at all. SMS is the backbone of the entire sales funnel. + +## The click-to-text system + +The opt-in mechanism is simple and frictionless. A deep link opens the user’s SMS app with a pre-filled keyword: `sms:+18339124216?body=NYC`. User clicks the ad, their phone opens the messaging app with “NYC” already typed, they hit send, and they’re auto-subscribed via a Twilio toll-free number. + +This works on both iOS and Android. The Meta ad CTA reads “subscribe” — it feels more natural for SMS than “sign up” or “learn more.” One CTA runs across feed, reels, and stories placements. + +The SMS number is 833-912-4216. Keywords: DARK, NYC. That’s the entire system. + +## The numbers that matter + +Here’s what the SMS channel actually produces: +Diff truncated (70 lines total). View full commit on GitHub →
