feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/running-a-weekly-event-series/index.md b/content/posts/2026/running-a-weekly-event-series/index.md index 8ca9ea9..6196a97 100644 --- a/content/posts/2026/running-a-weekly-event-series/index.md +++ b/content/posts/2026/running-a-weekly-event-series/index.md @@ -1,17 +1,16 @@ --- title: "Running a weekly event series" -slug: running-a-weekly-event-series pubDate: 2026-04-05T20:04:44.000Z updatedDate: 2026-04-05T20:04:44.000Z draft: false excerpt: "A weekly event series is the single highest-leverage move an underground promoter can make. It is also the fastest way to go broke if you do not structure it correctly. … Read more" categories: - - { name: Guides, slug: guides } + - Guides tags: - - { name: community, slug: community } - - { name: format-how-to, slug: format-how-to } - - { name: growth, slug: growth } - - { name: tone-instructional, slug: tone-instructional } + - community + - format-how-to + - growth + - tone-instructional featured: src: https://cdn.slist.net/posts/running-a-weekly-event-series/cover.png alt: "Underground event venue being prepared for a weekly series"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/running-a-weekly-event-series/index.md b/content/posts/2026/running-a-weekly-event-series/index.md index 77f1abb..8ca9ea9 100644 --- a/content/posts/2026/running-a-weekly-event-series/index.md +++ b/content/posts/2026/running-a-weekly-event-series/index.md @@ -13,7 +13,7 @@ tags: - { name: growth, slug: growth } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a4820af075.07166494.png + src: https://cdn.slist.net/posts/running-a-weekly-event-series/cover.png alt: "Underground event venue being prepared for a weekly series" legacy_wp_id: 16068 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/running-a-weekly-event-series/index.md b/content/posts/2026/running-a-weekly-event-series/index.md index 5c173f3..77f1abb 100644 --- a/content/posts/2026/running-a-weekly-event-series/index.md +++ b/content/posts/2026/running-a-weekly-event-series/index.md @@ -13,7 +13,7 @@ tags: - { name: growth, slug: growth } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://cdn.slist.net/ai_69d2a4820af075.07166494.png + src: https://slist.net/wp-content/uploads/ai_69d2a4820af075.07166494.png alt: "Underground event venue being prepared for a weekly series" legacy_wp_id: 16068 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/running-a-weekly-event-series/index.md b/content/posts/2026/running-a-weekly-event-series/index.md index 0b32e54..5c173f3 100644 --- a/content/posts/2026/running-a-weekly-event-series/index.md +++ b/content/posts/2026/running-a-weekly-event-series/index.md @@ -4,6 +4,17 @@ slug: running-a-weekly-event-series pubDate: 2026-04-05T20:04:44.000Z updatedDate: 2026-04-05T20:04:44.000Z draft: false +excerpt: "A weekly event series is the single highest-leverage move an underground promoter can make. It is also the fastest way to go broke if you do not structure it correctly. … Read more" +categories: + - { name: Guides, slug: guides } +tags: + - { name: community, slug: community } + - { name: format-how-to, slug: format-how-to } + - { name: growth, slug: growth } + - { name: tone-instructional, slug: tone-instructional } +featured: + src: https://cdn.slist.net/ai_69d2a4820af075.07166494.png + alt: "Underground event venue being prepared for a weekly series" legacy_wp_id: 16068 --- A weekly event series is the single highest-leverage move an underground promoter can make. It is also the fastest way to go broke if you do not structure it correctly. We ran weekly events across multiple venues and nights. Here is the operations manual we wish we had when we started.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/running-a-weekly-event-series/index.md b/content/posts/2026/running-a-weekly-event-series/index.md new file mode 100644 index 0000000..0b32e54 --- /dev/null +++ b/content/posts/2026/running-a-weekly-event-series/index.md @@ -0,0 +1,61 @@ +--- +title: "Running a weekly event series" +slug: running-a-weekly-event-series +pubDate: 2026-04-05T20:04:44.000Z +updatedDate: 2026-04-05T20:04:44.000Z +draft: false +legacy_wp_id: 16068 +--- +A weekly event series is the single highest-leverage move an underground promoter can make. It is also the fastest way to go broke if you do not structure it correctly. We ran weekly events across multiple venues and nights. Here is the operations manual we wish we had when we started. + +## Why weekly beats monthly + +Monthly events build a brand. Weekly events build a habit. The difference matters more than most promoters realize. When you run weekly, marketing for event A builds the audience for event B. The SMS list and follower count compound over time. Every dollar spent on cold ads today pays for warm audiences tomorrow. + +Our target was 48 events in 2025 — roughly one per week. We landed closer to 24-36 as a realistic range, which is still double the previous year’s 22 events. The ambition is doubling year-over-year until the cadence becomes twice a week by end of 2026. + +## The Thursday development pipeline + +Thursdays are the development league. Lower stakes, smaller crowds, cheaper venues. DJs who perform well on Thursday get promoted to weekend lineups. This creates a merit-based progression system that reduces risk on your premium nights. + +Thursday events do not make much money. That is by design. They keep the brand visible, give emerging DJs stage time, and maintain momentum between profitable weekend events. The frequency itself signals dominance — people see your name every week and assume you are bigger than you are. + +When negotiating venue rates, push for different pricing by night. Thursdays should be cheaper because the night is less valuable. We pushed for lower Thursday rates to test the model cheaply, then scaled to Friday once the Thursday series proved the concept. The recurring series is worth taking because it locks in guaranteed nights and predictable cash flow. +Diff truncated (68 lines total). View full commit on GitHub →
