feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/physical-flyer-distribution/index.md b/content/posts/2026/physical-flyer-distribution/index.md index f2c7f2d..43db068 100644 --- a/content/posts/2026/physical-flyer-distribution/index.md +++ b/content/posts/2026/physical-flyer-distribution/index.md @@ -1,17 +1,16 @@ --- title: "Physical flyer distribution" -slug: physical-flyer-distribution pubDate: 2026-04-05T20:05:10.000Z updatedDate: 2026-04-05T20:05:10.000Z draft: false excerpt: "Digital marketing is the default. Everyone runs Instagram ads, everyone has an SMS list, everyone is optimizing their Meta pixel. Physical flyers are the channel that most promoters abandoned — … Read more" categories: - - { name: Guides, slug: guides } + - Guides tags: - - { name: format-guide, slug: format-guide } - - { name: growth, slug: growth } - - { name: marketing, slug: marketing } - - { name: tone-instructional, slug: tone-instructional } + - format-guide + - growth + - marketing + - tone-instructional featured: src: https://cdn.slist.net/posts/physical-flyer-distribution/cover.png alt: "Event flyers on wet concrete sidewalk at night with neon reflections"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/physical-flyer-distribution/index.md b/content/posts/2026/physical-flyer-distribution/index.md index fb4ef46..f2c7f2d 100644 --- a/content/posts/2026/physical-flyer-distribution/index.md +++ b/content/posts/2026/physical-flyer-distribution/index.md @@ -13,7 +13,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://slist.net/wp-content/uploads/ai_69d2aa94e46914.85590177.png + src: https://cdn.slist.net/posts/physical-flyer-distribution/cover.png alt: "Event flyers on wet concrete sidewalk at night with neon reflections" legacy_wp_id: 16107 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/physical-flyer-distribution/index.md b/content/posts/2026/physical-flyer-distribution/index.md index eacdfac..fb4ef46 100644 --- a/content/posts/2026/physical-flyer-distribution/index.md +++ b/content/posts/2026/physical-flyer-distribution/index.md @@ -13,7 +13,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://cdn.slist.net/ai_69d2aa94e46914.85590177.png + src: https://slist.net/wp-content/uploads/ai_69d2aa94e46914.85590177.png alt: "Event flyers on wet concrete sidewalk at night with neon reflections" legacy_wp_id: 16107 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/physical-flyer-distribution/index.md b/content/posts/2026/physical-flyer-distribution/index.md index bc0416d..eacdfac 100644 --- a/content/posts/2026/physical-flyer-distribution/index.md +++ b/content/posts/2026/physical-flyer-distribution/index.md @@ -4,6 +4,17 @@ slug: physical-flyer-distribution pubDate: 2026-04-05T20:05:10.000Z updatedDate: 2026-04-05T20:05:10.000Z draft: false +excerpt: "Digital marketing is the default. Everyone runs Instagram ads, everyone has an SMS list, everyone is optimizing their Meta pixel. Physical flyers are the channel that most promoters abandoned — … Read more" +categories: + - { name: Guides, slug: guides } +tags: + - { name: format-guide, slug: format-guide } + - { name: growth, slug: growth } + - { name: marketing, slug: marketing } + - { name: tone-instructional, slug: tone-instructional } +featured: + src: https://cdn.slist.net/ai_69d2aa94e46914.85590177.png + alt: "Event flyers on wet concrete sidewalk at night with neon reflections" legacy_wp_id: 16107 --- Digital marketing is the default. Everyone runs Instagram ads, everyone has an SMS list, everyone is optimizing their Meta pixel. Physical flyers are the channel that most promoters abandoned — which is exactly why they work. Here is how we turned paper into one of the highest-ROI distribution channels in our marketing stack.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/physical-flyer-distribution/index.md b/content/posts/2026/physical-flyer-distribution/index.md new file mode 100644 index 0000000..bc0416d --- /dev/null +++ b/content/posts/2026/physical-flyer-distribution/index.md @@ -0,0 +1,51 @@ +--- +title: "Physical flyer distribution" +slug: physical-flyer-distribution +pubDate: 2026-04-05T20:05:10.000Z +updatedDate: 2026-04-05T20:05:10.000Z +draft: false +legacy_wp_id: 16107 +--- +Digital marketing is the default. Everyone runs Instagram ads, everyone has an SMS list, everyone is optimizing their Meta pixel. Physical flyers are the channel that most promoters abandoned — which is exactly why they work. Here is how we turned paper into one of the highest-ROI distribution channels in our marketing stack. + +## The flyer-for-guestlist exchange + +The core mechanic: community members share the event flyer and in exchange receive guestlist access. Each share is a confirmed commitment — the person who shares the flyer has publicly associated themselves with the event, which makes them significantly more likely to attend. The flywheel works because each share is simultaneously marketing distribution and social proof. + +The conversion rate on flyer sharing exceeds any digital channel because the act of sharing creates investment. A person who posts a flyer on their Instagram story has told their social circle they are going. They now have social accountability to show up. Digital likes and saves create no comparable commitment. + +## The physical flyer system for DJs + +We printed flyers with each DJ’s name on them. Fans bring the flyer to the door and receive $5 off entry. The DJ gets a $5 credit per returned flyer. This system is trackable, tangible, and forces DJs to physically promote rather than posting once on social media and calling it done. + +The economics: printing runs about 80 cents per page. A DJ distributing 50 flyers that bring back 15 people generates $75 in documented promotion value for a $40 print cost. The DJ earns $75 in credits. The event gains 15 attendees who might not have otherwise come. Everyone wins, and the metrics are visible — you can count the returned flyers and know exactly which DJ drove which traffic. + +## Closing-time distribution +Diff truncated (58 lines total). View full commit on GitHub →
