feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md b/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md index e261cd0..ad7536b 100644 --- a/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md +++ b/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md @@ -1,18 +1,17 @@ --- title: "Meta ads for events: the three-tier funnel" -slug: meta-ads-for-events-the-three-tier-funnel pubDate: 2026-04-05T20:04:46.000Z updatedDate: 2026-04-05T20:04:46.000Z draft: false excerpt: "Most event promoters run one ad, point it at a broad audience, and hope the algorithm figures it out. That approach burns money. The system that actually converts runs three … Read more" categories: - - { name: Guides, slug: guides } + - Guides tags: - - { name: format-guide, slug: format-guide } - - { name: growth, slug: growth } - - { name: instagram, slug: instagram } - - { name: marketing, slug: marketing } - - { name: tone-instructional, slug: tone-instructional } + - format-guide + - growth + - instagram + - marketing + - tone-instructional featured: src: https://cdn.slist.net/posts/meta-ads-for-events-the-three-tier-funnel/cover.png alt: "Abstract dark concentric target rings in red"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md b/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md index e6ef504..e261cd0 100644 --- a/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md +++ b/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md @@ -14,7 +14,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a635ca29c7.87722834.png + src: https://cdn.slist.net/posts/meta-ads-for-events-the-three-tier-funnel/cover.png alt: "Abstract dark concentric target rings in red" legacy_wp_id: 15998 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md b/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md index 8a2c112..e6ef504 100644 --- a/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md +++ b/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md @@ -14,7 +14,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://cdn.slist.net/ai_69d2a635ca29c7.87722834.png + src: https://slist.net/wp-content/uploads/ai_69d2a635ca29c7.87722834.png alt: "Abstract dark concentric target rings in red" legacy_wp_id: 15998 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md b/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md index 81494b2..8a2c112 100644 --- a/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md +++ b/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md @@ -4,6 +4,18 @@ slug: meta-ads-for-events-the-three-tier-funnel pubDate: 2026-04-05T20:04:46.000Z updatedDate: 2026-04-05T20:04:46.000Z draft: false +excerpt: "Most event promoters run one ad, point it at a broad audience, and hope the algorithm figures it out. That approach burns money. The system that actually converts runs three … Read more" +categories: + - { name: Guides, slug: guides } +tags: + - { name: format-guide, slug: format-guide } + - { name: growth, slug: growth } + - { name: instagram, slug: instagram } + - { name: marketing, slug: marketing } + - { name: tone-instructional, slug: tone-instructional } +featured: + src: https://cdn.slist.net/ai_69d2a635ca29c7.87722834.png + alt: "Abstract dark concentric target rings in red" legacy_wp_id: 15998 --- Most event promoters run one ad, point it at a broad audience, and hope the algorithm figures it out. That approach burns money. The system that actually converts runs three distinct stages, each with different creative, different audiences, and different optimization targets.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md b/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md new file mode 100644 index 0000000..81494b2 --- /dev/null +++ b/content/posts/2026/meta-ads-for-events-the-three-tier-funnel/index.md @@ -0,0 +1,61 @@ +--- +title: "Meta ads for events: the three-tier funnel" +slug: meta-ads-for-events-the-three-tier-funnel +pubDate: 2026-04-05T20:04:46.000Z +updatedDate: 2026-04-05T20:04:46.000Z +draft: false +legacy_wp_id: 15998 +--- +Most event promoters run one ad, point it at a broad audience, and hope the algorithm figures it out. That approach burns money. The system that actually converts runs three distinct stages, each with different creative, different audiences, and different optimization targets. + +Here’s the exact funnel architecture we run for every event, with the actual numbers from our campaigns. + +## Cold: always-on plus event-specific + +Cold audiences have never heard of you. They’re the top of the funnel, and the goal is not to sell them a ticket — it’s to get them to follow your page or join your SMS list. + +Audience: lookalike audiences built from SMS lists, email lists, and borrowed promoter contacts. Interest stacking: hardstyle, industrial, techno, EBM, darkwave, Berghain, Boiler Room, Resident Advisor. Competitor venue targeting: Knockdown Center, Avant Gardner, Elsewhere, Basement NY followers. + +Creative: 8-12 second reels with no lineup info. Just brand content — crowd shots, headliner footage with red filter, dancefloor energy. Every 1-1.5 seconds the visual changes. Hook in the first 1.5 seconds. Sound: high-energy drops with the first beat within 1 second. + +Optimize for profile visits (feeds the follow pipeline) or ThruPlay (builds video viewer retargeting pools). CPM: ~$5-8. Cost per follow: $0.50 confirmed as solid for our niche, against an industry average of $1-3. Start 4 weeks before event, kill 1 week out. + +Reels outperform everything for cold audiences. Flyers work for warm and hot audiences who already know the brand. +Diff truncated (68 lines total). View full commit on GitHub →
