feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md b/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md index faae3d6..981b8eb 100644 --- a/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md +++ b/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md @@ -1,17 +1,16 @@ --- title: "How to structure a co-promotion deal" -slug: how-to-structure-a-co-promotion-deal pubDate: 2026-04-05T20:05:11.000Z updatedDate: 2026-04-05T20:05:11.000Z draft: false excerpt: "Co-promotions are the fastest way to scale an event beyond what your budget and audience can reach alone. They’re also the fastest way to lose money, lose relationships, and learn … Read more" categories: - - { name: Guides, slug: guides } + - Guides tags: - - { name: format-guide, slug: format-guide } - - { name: legal, slug: legal } - - { name: partnerships, slug: partnerships } - - { name: tone-instructional, slug: tone-instructional } + - format-guide + - legal + - partnerships + - tone-instructional featured: src: https://cdn.slist.net/posts/how-to-structure-a-co-promotion-deal/cover.png alt: "Abstract dark contract documents with red seal"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md b/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md index 8011e23..faae3d6 100644 --- a/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md +++ b/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md @@ -13,7 +13,7 @@ tags: - { name: partnerships, slug: partnerships } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://slist.net/wp-content/uploads/ai_69d2ab6f6d87d3.49791719.png + src: https://cdn.slist.net/posts/how-to-structure-a-co-promotion-deal/cover.png alt: "Abstract dark contract documents with red seal" legacy_wp_id: 16032 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md b/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md index 079060b..8011e23 100644 --- a/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md +++ b/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md @@ -13,7 +13,7 @@ tags: - { name: partnerships, slug: partnerships } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://cdn.slist.net/ai_69d2ab6f6d87d3.49791719.png + src: https://slist.net/wp-content/uploads/ai_69d2ab6f6d87d3.49791719.png alt: "Abstract dark contract documents with red seal" legacy_wp_id: 16032 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md b/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md index d7ab0a4..079060b 100644 --- a/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md +++ b/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md @@ -4,6 +4,17 @@ slug: how-to-structure-a-co-promotion-deal pubDate: 2026-04-05T20:05:11.000Z updatedDate: 2026-04-05T20:05:11.000Z draft: false +excerpt: "Co-promotions are the fastest way to scale an event beyond what your budget and audience can reach alone. They’re also the fastest way to lose money, lose relationships, and learn … Read more" +categories: + - { name: Guides, slug: guides } +tags: + - { name: format-guide, slug: format-guide } + - { name: legal, slug: legal } + - { name: partnerships, slug: partnerships } + - { name: tone-instructional, slug: tone-instructional } +featured: + src: https://cdn.slist.net/ai_69d2ab6f6d87d3.49791719.png + alt: "Abstract dark contract documents with red seal" legacy_wp_id: 16032 --- Co-promotions are the fastest way to scale an event beyond what your budget and audience can reach alone. They’re also the fastest way to lose money, lose relationships, and learn why contracts exist. After running co-promotions at every scale — from two-person splits to 16-collective warehouse events — here’s the deal structure that protects everyone.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md b/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md new file mode 100644 index 0000000..d7ab0a4 --- /dev/null +++ b/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md @@ -0,0 +1,55 @@ +--- +title: "How to structure a co-promotion deal" +slug: how-to-structure-a-co-promotion-deal +pubDate: 2026-04-05T20:05:11.000Z +updatedDate: 2026-04-05T20:05:11.000Z +draft: false +legacy_wp_id: 16032 +--- +Co-promotions are the fastest way to scale an event beyond what your budget and audience can reach alone. They’re also the fastest way to lose money, lose relationships, and learn why contracts exist. After running co-promotions at every scale — from two-person splits to 16-collective warehouse events — here’s the deal structure that protects everyone. + +## The 50/50 split + +The simplest structure: both parties split all expenses and all profits equally. Door revenue plus bar revenue, minus all costs, divided by two. Brooklyn Monarch runs this model — co-promoter shares the risk and shares the upside on both door and bar. + +This only works when both parties bring roughly equal value. If one party brings the venue and the other brings the audience, 50/50 doesn’t reflect the contribution. Negotiate based on who brings what. + +## The responsibility split + +The deal that worked best: one party handles bar funding and venue relationship. The other handles all digital sales, door operations, guest list management, and marketing. The bar party keeps bar revenue. The marketing party keeps door and ticket revenue. No cross-contamination of responsibilities. + +This clean separation means nobody is second-guessing the other’s decisions. The venue partner doesn’t interfere with marketing strategy. The marketing partner doesn’t interfere with bar operations. Each party optimizes their side. + +## The multi-collective model +Diff truncated (62 lines total). View full commit on GitHub →
