feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md b/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md index 4d7383a..3766c89 100644 --- a/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md +++ b/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md @@ -1,16 +1,15 @@ --- title: "How to book DJs when you have no reputation" -slug: how-to-book-djs-when-you-have-no-reputation pubDate: 2026-04-05T20:04:47.000Z updatedDate: 2026-04-05T20:04:47.000Z draft: false excerpt: "Nobody wants to play for a promoter with zero events, zero followers, and zero budget. This is the cold start problem of event promotion, and it’s the reason most aspiring … Read more" categories: - - { name: Guides, slug: guides } + - Guides tags: - - { name: community, slug: community } - - { name: format-how-to, slug: format-how-to } - - { name: tone-instructional, slug: tone-instructional } + - community + - format-how-to + - tone-instructional featured: src: https://cdn.slist.net/posts/how-to-book-djs-when-you-have-no-reputation/cover.png alt: "Abstract dark DJ equipment dissolving"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md b/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md index 50b3308..4d7383a 100644 --- a/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md +++ b/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md @@ -12,7 +12,7 @@ tags: - { name: format-how-to, slug: format-how-to } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a679c946c3.43106657.png + src: https://cdn.slist.net/posts/how-to-book-djs-when-you-have-no-reputation/cover.png alt: "Abstract dark DJ equipment dissolving" legacy_wp_id: 15961 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md b/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md index a1ae57b..50b3308 100644 --- a/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md +++ b/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md @@ -12,7 +12,7 @@ tags: - { name: format-how-to, slug: format-how-to } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://cdn.slist.net/ai_69d2a679c946c3.43106657.png + src: https://slist.net/wp-content/uploads/ai_69d2a679c946c3.43106657.png alt: "Abstract dark DJ equipment dissolving" legacy_wp_id: 15961 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md b/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md index ecbf7af..a1ae57b 100644 --- a/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md +++ b/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md @@ -4,6 +4,16 @@ slug: how-to-book-djs-when-you-have-no-reputation pubDate: 2026-04-05T20:04:47.000Z updatedDate: 2026-04-05T20:04:47.000Z draft: false +excerpt: "Nobody wants to play for a promoter with zero events, zero followers, and zero budget. This is the cold start problem of event promotion, and it’s the reason most aspiring … Read more" +categories: + - { name: Guides, slug: guides } +tags: + - { name: community, slug: community } + - { name: format-how-to, slug: format-how-to } + - { name: tone-instructional, slug: tone-instructional } +featured: + src: https://cdn.slist.net/ai_69d2a679c946c3.43106657.png + alt: "Abstract dark DJ equipment dissolving" legacy_wp_id: 15961 --- Nobody wants to play for a promoter with zero events, zero followers, and zero budget. This is the cold start problem of event promotion, and it’s the reason most aspiring promoters never get past the planning stage. You can’t book good DJs without a reputation, and you can’t build a reputation without good DJs.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md b/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md new file mode 100644 index 0000000..ecbf7af --- /dev/null +++ b/content/posts/2026/how-to-book-djs-when-you-have-no-reputation/index.md @@ -0,0 +1,55 @@ +--- +title: "How to book DJs when you have no reputation" +slug: how-to-book-djs-when-you-have-no-reputation +pubDate: 2026-04-05T20:04:47.000Z +updatedDate: 2026-04-05T20:04:47.000Z +draft: false +legacy_wp_id: 15961 +--- +Nobody wants to play for a promoter with zero events, zero followers, and zero budget. This is the cold start problem of event promotion, and it’s the reason most aspiring promoters never get past the planning stage. You can’t book good DJs without a reputation, and you can’t build a reputation without good DJs. + +Here’s how we broke the loop. + +## The commission offer + +When you have no money, you need a deal structure that doesn’t require upfront cash but still gives DJs a reason to say yes. + +The offer we used in the early days: every DJ gets a personalized promo code. Their fans get 10-20% off tickets. The DJ earns 33% commission on every sale through their link. If the commission exceeds a guaranteed minimum, they keep the higher amount. If not, they get the flat rate. + +At the lowest tier — open decks and newcomers — the offer is no cash fee, 3 drink tickets, 3-10 guest list spots, and a promo code. This is exposure-based, and you need to be honest about what it is. But the commission structure means the DJ who promotes hard can earn more than a flat fee would pay. + +The earliest compensation model was even leaner: a 10% bar split across the entire lineup. At $5,000 bar revenue split among 12 DJs, that’s roughly $42 per DJ. Terrible per-DJ rate, but zero upfront risk for the promoter. This is survival pricing, and it works when everyone understands the math. + +## What you offer instead of money +Diff truncated (62 lines total). View full commit on GitHub →