feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md b/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md index eead663..0693a8a 100644 --- a/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md +++ b/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md @@ -1,17 +1,16 @@ --- title: "How harm reduction became a brand signal" -slug: how-harm-reduction-became-a-brand-signal pubDate: 2026-04-05T20:04:49.000Z updatedDate: 2026-04-05T20:04:49.000Z draft: false excerpt: "Narcan at every event is not a marketing decision. It is an operational decision that became a marketing decision because almost nobody else does it. The harm reduction story starts … Read more" categories: - - { name: "Dark Culture", slug: dark-culture } + - Dark Culture tags: - - { name: community, slug: community } - - { name: format-case-study, slug: format-case-study } - - { name: harm-reduction, slug: harm-reduction } - - { name: tone-reflective, slug: tone-reflective } + - community + - format-case-study + - harm-reduction + - tone-reflective featured: src: https://cdn.slist.net/posts/how-harm-reduction-became-a-brand-signal/cover.png alt: "Glowing first aid cross in dark warehouse - harm reduction"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md b/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md index f171605..eead663 100644 --- a/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md +++ b/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md @@ -13,7 +13,7 @@ tags: - { name: harm-reduction, slug: harm-reduction } - { name: tone-reflective, slug: tone-reflective } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a7fe0f5b12.70482585.png + src: https://cdn.slist.net/posts/how-harm-reduction-became-a-brand-signal/cover.png alt: "Glowing first aid cross in dark warehouse - harm reduction" legacy_wp_id: 15989 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md b/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md index bd2be53..f171605 100644 --- a/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md +++ b/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md @@ -13,7 +13,7 @@ tags: - { name: harm-reduction, slug: harm-reduction } - { name: tone-reflective, slug: tone-reflective } featured: - src: https://cdn.slist.net/ai_69d2a7fe0f5b12.70482585.png + src: https://slist.net/wp-content/uploads/ai_69d2a7fe0f5b12.70482585.png alt: "Glowing first aid cross in dark warehouse - harm reduction" legacy_wp_id: 15989 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md b/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md index 597e652..bd2be53 100644 --- a/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md +++ b/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md @@ -4,6 +4,17 @@ slug: how-harm-reduction-became-a-brand-signal pubDate: 2026-04-05T20:04:49.000Z updatedDate: 2026-04-05T20:04:49.000Z draft: false +excerpt: "Narcan at every event is not a marketing decision. It is an operational decision that became a marketing decision because almost nobody else does it. The harm reduction story starts … Read more" +categories: + - { name: "Dark Culture", slug: dark-culture } +tags: + - { name: community, slug: community } + - { name: format-case-study, slug: format-case-study } + - { name: harm-reduction, slug: harm-reduction } + - { name: tone-reflective, slug: tone-reflective } +featured: + src: https://cdn.slist.net/ai_69d2a7fe0f5b12.70482585.png + alt: "Glowing first aid cross in dark warehouse - harm reduction" legacy_wp_id: 15989 --- Narcan at every event is not a marketing decision. It is an operational decision that became a marketing decision because almost nobody else does it.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md b/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md new file mode 100644 index 0000000..597e652 --- /dev/null +++ b/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md @@ -0,0 +1,37 @@ +--- +title: "How harm reduction became a brand signal" +slug: how-harm-reduction-became-a-brand-signal +pubDate: 2026-04-05T20:04:49.000Z +updatedDate: 2026-04-05T20:04:49.000Z +draft: false +legacy_wp_id: 15989 +--- +Narcan at every event is not a marketing decision. It is an operational decision that became a marketing decision because almost nobody else does it. + +The harm reduction story starts with a dead friend and ends with a supply order. The space between those two points is where the brand signal lives — not because harm reduction is good branding, but because doing it honestly in a scene that mostly ignores it creates a differentiation that no logo can replicate. + +## The operational layer + +Harm reduction at SLIST is not a poster on the wall or a line in the bio. It is a staff function. Narcan ordered and stocked. Designated harm reduction coordinator with an actual name and actual responsibilities. Water accessible. Chill rooms available. Staff briefed on overdose response protocols before every event. + +This started because someone died. Not at a SLIST event, but in the orbit. A friend. An overdose. The guilt that comes from operating in a space where substances are present and pretending that the consequences are someone else’s problem. + +The tweaker and ketamine scene in NYC is not an abstract concern. It is an operational hazard. People who share dance floors with you are at risk, and the losses are real and recurring. The promoter who does not account for this is either naive or negligent. Both get people killed. + +## How it became a signal + +The signal emerged organically. When you are the only promoter in a scene who stocks Narcan and trains staff on overdose response, word spreads through the community faster than any ad campaign. The ravers who care about these things — and they are a growing percentage — start choosing your events because they know the floor is safer. +Diff truncated (44 lines total). View full commit on GitHub →
