feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md b/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md index 3a7e9d4..506b678 100644 --- a/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md +++ b/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md @@ -1,17 +1,16 @@ --- title: "Creating funnels is my biggest passion" -slug: creating-funnels-is-my-biggest-passion pubDate: 2026-04-05T20:04:48.000Z updatedDate: 2026-04-05T20:04:48.000Z draft: false excerpt: "I said this to someone once, completely unprompted, and it is probably the most honest thing I have ever said about what drives this project: creating funnels to bring new … Read more" categories: - - { name: BTS, slug: bts } + - BTS tags: - - { name: format-opinion, slug: format-opinion } - - { name: marketing, slug: marketing } - - { name: tech, slug: tech } - - { name: tone-philosophical, slug: tone-philosophical } + - format-opinion + - marketing + - tech + - tone-philosophical featured: src: https://cdn.slist.net/posts/creating-funnels-is-my-biggest-passion/cover.png alt: "Glowing red light particles flowing through a funnel shape, conversion concept"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md b/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md index c2c6575..3a7e9d4 100644 --- a/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md +++ b/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md @@ -13,7 +13,7 @@ tags: - { name: tech, slug: tech } - { name: tone-philosophical, slug: tone-philosophical } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a7811ef0a5.59460290.png + src: https://cdn.slist.net/posts/creating-funnels-is-my-biggest-passion/cover.png alt: "Glowing red light particles flowing through a funnel shape, conversion concept" legacy_wp_id: 16123 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md b/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md index 4d6be15..c2c6575 100644 --- a/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md +++ b/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md @@ -13,7 +13,7 @@ tags: - { name: tech, slug: tech } - { name: tone-philosophical, slug: tone-philosophical } featured: - src: https://cdn.slist.net/ai_69d2a7811ef0a5.59460290.png + src: https://slist.net/wp-content/uploads/ai_69d2a7811ef0a5.59460290.png alt: "Glowing red light particles flowing through a funnel shape, conversion concept" legacy_wp_id: 16123 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md b/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md index fb93290..4d6be15 100644 --- a/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md +++ b/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md @@ -4,6 +4,17 @@ slug: creating-funnels-is-my-biggest-passion pubDate: 2026-04-05T20:04:48.000Z updatedDate: 2026-04-05T20:04:48.000Z draft: false +excerpt: "I said this to someone once, completely unprompted, and it is probably the most honest thing I have ever said about what drives this project: creating funnels to bring new … Read more" +categories: + - { name: BTS, slug: bts } +tags: + - { name: format-opinion, slug: format-opinion } + - { name: marketing, slug: marketing } + - { name: tech, slug: tech } + - { name: tone-philosophical, slug: tone-philosophical } +featured: + src: https://cdn.slist.net/ai_69d2a7811ef0a5.59460290.png + alt: "Glowing red light particles flowing through a funnel shape, conversion concept" legacy_wp_id: 16123 --- I said this to someone once, completely unprompted, and it is probably the most honest thing I have ever said about what drives this project: creating funnels to bring new people in is one of my biggest passions — probably more than DJing.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md b/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md new file mode 100644 index 0000000..fb93290 --- /dev/null +++ b/content/posts/2026/creating-funnels-is-my-biggest-passion/index.md @@ -0,0 +1,41 @@ +--- +title: "Creating funnels is my biggest passion" +slug: creating-funnels-is-my-biggest-passion +pubDate: 2026-04-05T20:04:48.000Z +updatedDate: 2026-04-05T20:04:48.000Z +draft: false +legacy_wp_id: 16123 +--- +I said this to someone once, completely unprompted, and it is probably the most honest thing I have ever said about what drives this project: creating funnels to bring new people in is one of my biggest passions — probably more than DJing. + +I got into DJing so I could get aux priority at after-hours with other DJs. The funnels were always the real obsession. + +## The funnel mentality + +Every touchpoint in the SLIST ecosystem is a funnel entrance. The Instagram Reels are top-of-funnel awareness ($0.50 per follow, against a $1-$3 industry average). The event RSVP captures an email and phone number. The SMS blast converts at 4.67% click-through rate. The email open rate sits at 35-45% against a 20% industry average. The Meta pixel tracks every conversion from first ad impression to ticket purchase. + +But the funnel I am most proud of is the one that most promoters would never think to build: the SMS opt-in redirect from ad landing pages. Before a potential attendee even sees the ticket page, they hit an SMS opt-in screen. This captures warm audience contacts before the purchase decision. Whether they buy or not, I now own that contact for free on every future send. Every dollar spent building the SMS list compounds. The list is the asset. The event is the acquisition channel for the list. + +## The self-funding growth engine + +Here is the mechanic that makes the funnel obsession financially rational: I charge $500 for an SMS blast and spend $250 of that on ads to grow the list. The margin funds list growth. The list growth increases the value of the next blast. The next blast costs the same but reaches more people. The cycle accelerates without requiring additional capital. + +The numbers make this concrete. SMS blast list: 9,000 past attendees and RSVP contacts (via SlickText, not Posh). SMS blast cost: $250 without a link, $500 with a branded link. SMS campaign performance: 7.26% conversion rate on link clicks, $4.80 cost per purchase on $27.50 tickets, 9.35x ROAS. One blast, properly timed (2:30pm to maximize group chat sharing before plans lock in), can move more tickets than a month of Instagram posts. +Diff truncated (48 lines total). View full commit on GitHub →
