feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/converting-competitors-audiences/index.md b/content/posts/2026/converting-competitors-audiences/index.md index 8e70dda..6aab5f8 100644 --- a/content/posts/2026/converting-competitors-audiences/index.md +++ b/content/posts/2026/converting-competitors-audiences/index.md @@ -1,18 +1,17 @@ --- title: "Converting competitors’ audiences" -slug: converting-competitors-audiences pubDate: 2026-04-05T20:04:47.000Z updatedDate: 2026-04-05T20:04:47.000Z draft: false excerpt: "Your competitors have audiences that already care about the same music you promote. Those people are pre-qualified — they attend underground events, they spend money on tickets and drinks, and … Read more" categories: - - { name: Guides, slug: guides } + - Guides tags: - - { name: competition, slug: competition } - - { name: format-how-to, slug: format-how-to } - - { name: growth, slug: growth } - - { name: marketing, slug: marketing } - - { name: tone-confrontational, slug: tone-confrontational } + - competition + - format-how-to + - growth + - marketing + - tone-confrontational featured: src: https://cdn.slist.net/posts/converting-competitors-audiences/cover.png alt: "Nightlife scene outside a competing venue at night"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/converting-competitors-audiences/index.md b/content/posts/2026/converting-competitors-audiences/index.md index d55e7d2..8e70dda 100644 --- a/content/posts/2026/converting-competitors-audiences/index.md +++ b/content/posts/2026/converting-competitors-audiences/index.md @@ -14,7 +14,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-confrontational, slug: tone-confrontational } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a66ba8fbb6.24634438.png + src: https://cdn.slist.net/posts/converting-competitors-audiences/cover.png alt: "Nightlife scene outside a competing venue at night" legacy_wp_id: 15981 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/converting-competitors-audiences/index.md b/content/posts/2026/converting-competitors-audiences/index.md index 10d31c0..d55e7d2 100644 --- a/content/posts/2026/converting-competitors-audiences/index.md +++ b/content/posts/2026/converting-competitors-audiences/index.md @@ -14,7 +14,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-confrontational, slug: tone-confrontational } featured: - src: https://cdn.slist.net/ai_69d2a66ba8fbb6.24634438.png + src: https://slist.net/wp-content/uploads/ai_69d2a66ba8fbb6.24634438.png alt: "Nightlife scene outside a competing venue at night" legacy_wp_id: 15981 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/converting-competitors-audiences/index.md b/content/posts/2026/converting-competitors-audiences/index.md index 3a9bb34..10d31c0 100644 --- a/content/posts/2026/converting-competitors-audiences/index.md +++ b/content/posts/2026/converting-competitors-audiences/index.md @@ -4,6 +4,18 @@ slug: converting-competitors-audiences pubDate: 2026-04-05T20:04:47.000Z updatedDate: 2026-04-05T20:04:47.000Z draft: false +excerpt: "Your competitors have audiences that already care about the same music you promote. Those people are pre-qualified — they attend underground events, they spend money on tickets and drinks, and … Read more" +categories: + - { name: Guides, slug: guides } +tags: + - { name: competition, slug: competition } + - { name: format-how-to, slug: format-how-to } + - { name: growth, slug: growth } + - { name: marketing, slug: marketing } + - { name: tone-confrontational, slug: tone-confrontational } +featured: + src: https://cdn.slist.net/ai_69d2a66ba8fbb6.24634438.png + alt: "Nightlife scene outside a competing venue at night" legacy_wp_id: 15981 --- Your competitors have audiences that already care about the same music you promote. Those people are pre-qualified — they attend underground events, they spend money on tickets and drinks, and they are one bad experience away from trying someone new. Here is how to convert them without starting a public war.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/converting-competitors-audiences/index.md b/content/posts/2026/converting-competitors-audiences/index.md new file mode 100644 index 0000000..3a9bb34 --- /dev/null +++ b/content/posts/2026/converting-competitors-audiences/index.md @@ -0,0 +1,49 @@ +--- +title: "Converting competitors’ audiences" +slug: converting-competitors-audiences +pubDate: 2026-04-05T20:04:47.000Z +updatedDate: 2026-04-05T20:04:47.000Z +draft: false +legacy_wp_id: 15981 +--- +Your competitors have audiences that already care about the same music you promote. Those people are pre-qualified — they attend underground events, they spend money on tickets and drinks, and they are one bad experience away from trying someone new. Here is how to convert them without starting a public war. + +## The feeder pipeline concept + +When a bigger show is happening the same night as yours, the instinct is panic. The better frame: they are not your competition. They are your feeder pipeline. If more people are out that night, some of them will come to your event afterward. Ravers do not go home at 3am. + +The tactical move: on the night of a competing event, put an extra $100 on Instagram ads geo-targeted to the area around their venue. When their event ends, your ad is the first thing the leaving crowd sees on their phones. Their event feeds your afterparty. Their headliner brought people out of their apartments. You bring those people to your dancefloor. + +## Physical interception + +Flyering outside competing venues at closing time is prime territory. Paragon closes at 3am. H0l0 at 6am. Silo at 4am. Every venue has a closing time, and every closing time creates a crowd of people standing outside wondering what to do next. + +Pair this with a $10-per-head bounty offered to a DJ who is bringing people from their own event after it ends. We offered a DJ $10 for every person they brought from their closing event after 4am. This turns competitor events into active recruitment channels. + +## Counter-programming, not counter-attacking +Diff truncated (56 lines total). View full commit on GitHub →
