feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md b/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md index 630b24b..bfafe39 100644 --- a/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md +++ b/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md @@ -1,17 +1,16 @@ --- title: "Controversy as fuel: the anti-fragile brand" -slug: controversy-as-fuel-the-anti-fragile-brand pubDate: 2026-04-05T20:05:09.000Z updatedDate: 2026-04-05T20:05:09.000Z draft: false excerpt: "SLIST has survived five cancel wars. Three in Mexico City, two in New York. Not survived in the sense of weathering the storm and returning to baseline. Survived in the … Read more" categories: - - { name: BTS, slug: bts } + - BTS tags: - - { name: format-case-study, slug: format-case-study } - - { name: growth, slug: growth } - - { name: marketing, slug: marketing } - - { name: tone-confrontational, slug: tone-confrontational } + - format-case-study + - growth + - marketing + - tone-confrontational featured: src: https://cdn.slist.net/posts/controversy-as-fuel-the-anti-fragile-brand/cover.png alt: "Dark phoenix rising from ashes in red and black tones"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md b/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md index 98f3b54..630b24b 100644 --- a/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md +++ b/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md @@ -13,7 +13,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-confrontational, slug: tone-confrontational } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a8de845f56.72172314.png + src: https://cdn.slist.net/posts/controversy-as-fuel-the-anti-fragile-brand/cover.png alt: "Dark phoenix rising from ashes in red and black tones" legacy_wp_id: 16023 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md b/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md index 0702ecc..98f3b54 100644 --- a/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md +++ b/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md @@ -13,7 +13,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-confrontational, slug: tone-confrontational } featured: - src: https://cdn.slist.net/ai_69d2a8de845f56.72172314.png + src: https://slist.net/wp-content/uploads/ai_69d2a8de845f56.72172314.png alt: "Dark phoenix rising from ashes in red and black tones" legacy_wp_id: 16023 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md b/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md index fb586c6..0702ecc 100644 --- a/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md +++ b/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md @@ -4,6 +4,17 @@ slug: controversy-as-fuel-the-anti-fragile-brand pubDate: 2026-04-05T20:05:09.000Z updatedDate: 2026-04-05T20:05:09.000Z draft: false +excerpt: "SLIST has survived five cancel wars. Three in Mexico City, two in New York. Not survived in the sense of weathering the storm and returning to baseline. Survived in the … Read more" +categories: + - { name: BTS, slug: bts } +tags: + - { name: format-case-study, slug: format-case-study } + - { name: growth, slug: growth } + - { name: marketing, slug: marketing } + - { name: tone-confrontational, slug: tone-confrontational } +featured: + src: https://cdn.slist.net/ai_69d2a8de845f56.72172314.png + alt: "Dark phoenix rising from ashes in red and black tones" legacy_wp_id: 16023 --- SLIST has survived five cancel wars. Three in Mexico City, two in New York. Not survived in the sense of weathering the storm and returning to baseline. Survived in the sense of growing measurably during each one. Controversy is not a risk we manage. It is a growth channel we have learned to operate.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md b/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md new file mode 100644 index 0000000..fb586c6 --- /dev/null +++ b/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md @@ -0,0 +1,35 @@ +--- +title: "Controversy as fuel: the anti-fragile brand" +slug: controversy-as-fuel-the-anti-fragile-brand +pubDate: 2026-04-05T20:05:09.000Z +updatedDate: 2026-04-05T20:05:09.000Z +draft: false +legacy_wp_id: 16023 +--- +SLIST has survived five cancel wars. Three in Mexico City, two in New York. Not survived in the sense of weathering the storm and returning to baseline. Survived in the sense of growing measurably during each one. Controversy is not a risk we manage. It is a growth channel we have learned to operate. + +## The anti-fragile mechanism + +The pattern repeats. Someone publicly opposes SLIST. Their opposition generates engagement. The engagement drives impressions. The impressions convert to ticket sales from people who want to support what the opposition is attacking. Every time the drama resurfaces, more people buy tickets. People love to support the underdog. + +The data is specific: 40 ticket sales attributed to a single vocal critic in one cycle. Not an estimate. A tracked number from promo code data and timing analysis. The critic’s public campaign against SLIST drove more revenue than most paid marketing efforts. + +## Crowd curation through controversy + +The people who are upset about SLIST are not the ideal guests. They are not people we would want to share a meal with, much less a dance floor. The controversy drives the opposite type of person to our events. It acts as a filter: the people who are attracted to the opposition self-select out. The people who are attracted to the defiance self-select in. Both groups end up where they belong. + +Hard techno as a genre reinforces this filtering. The music itself selects for a certain character. The people who stay through industrial techno at 3 AM are not the same people who spend their time writing complaint threads on Reddit. The sonic identity and the controversy work together as a dual-filter system. + +## Brand dominance as the endgame +Diff truncated (42 lines total). View full commit on GitHub →
