feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md b/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md index 0956a94..cfb81b3 100644 --- a/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md +++ b/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md @@ -1,18 +1,17 @@ --- title: "Community over clout: why email lists beat Instagram" -slug: community-over-clout-why-email-lists-beat-instagram pubDate: 2026-04-05T20:04:46.000Z updatedDate: 2026-04-05T20:04:46.000Z draft: false excerpt: "Instagram followers is the worst metric to obsess over. We learned this the hard way when Meta permanently suspended our business account for 6+ months starting October 2025. No warning, … Read more" categories: - - { name: Guides, slug: guides } + - Guides tags: - - { name: format-how-to, slug: format-how-to } - - { name: instagram, slug: instagram } - - { name: marketing, slug: marketing } - - { name: sms, slug: sms } - - { name: tone-instructional, slug: tone-instructional } + - format-how-to + - instagram + - marketing + - sms + - tone-instructional featured: src: https://cdn.slist.net/posts/community-over-clout-why-email-lists-beat-instagram/cover.png alt: "Abstract dark envelope icon in void"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md b/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md index 684a9bc..0956a94 100644 --- a/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md +++ b/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md @@ -14,7 +14,7 @@ tags: - { name: sms, slug: sms } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a65c8848b8.41090367.png + src: https://cdn.slist.net/posts/community-over-clout-why-email-lists-beat-instagram/cover.png alt: "Abstract dark envelope icon in void" legacy_wp_id: 15958 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md b/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md index 1a436b4..684a9bc 100644 --- a/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md +++ b/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md @@ -14,7 +14,7 @@ tags: - { name: sms, slug: sms } - { name: tone-instructional, slug: tone-instructional } featured: - src: https://cdn.slist.net/ai_69d2a65c8848b8.41090367.png + src: https://slist.net/wp-content/uploads/ai_69d2a65c8848b8.41090367.png alt: "Abstract dark envelope icon in void" legacy_wp_id: 15958 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md b/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md index be8e72b..1a436b4 100644 --- a/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md +++ b/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md @@ -4,6 +4,18 @@ slug: community-over-clout-why-email-lists-beat-instagram pubDate: 2026-04-05T20:04:46.000Z updatedDate: 2026-04-05T20:04:46.000Z draft: false +excerpt: "Instagram followers is the worst metric to obsess over. We learned this the hard way when Meta permanently suspended our business account for 6+ months starting October 2025. No warning, … Read more" +categories: + - { name: Guides, slug: guides } +tags: + - { name: format-how-to, slug: format-how-to } + - { name: instagram, slug: instagram } + - { name: marketing, slug: marketing } + - { name: sms, slug: sms } + - { name: tone-instructional, slug: tone-instructional } +featured: + src: https://cdn.slist.net/ai_69d2a65c8848b8.41090367.png + alt: "Abstract dark envelope icon in void" legacy_wp_id: 15958 --- Instagram followers is the worst metric to obsess over. We learned this the hard way when Meta permanently suspended our business account for 6+ months starting October 2025. No warning, no reason given, no appeals process that worked. One day we had a growth engine. The next day it was gone.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md b/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md new file mode 100644 index 0000000..be8e72b --- /dev/null +++ b/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md @@ -0,0 +1,55 @@ +--- +title: "Community over clout: why email lists beat Instagram" +slug: community-over-clout-why-email-lists-beat-instagram +pubDate: 2026-04-05T20:04:46.000Z +updatedDate: 2026-04-05T20:04:46.000Z +draft: false +legacy_wp_id: 15958 +--- +Instagram followers is the worst metric to obsess over. We learned this the hard way when Meta permanently suspended our business account for 6+ months starting October 2025. No warning, no reason given, no appeals process that worked. One day we had a growth engine. The next day it was gone. + +The events kept running. The tickets kept selling. Because the real growth engine was never Instagram — it was the 9,000-person SMS list and the email database with a 35-45% open rate. + +## Rented vs. owned audiences + +An Instagram follower is a rented audience. The platform decides who sees your content. The algorithm changes without notice. Your account can be suspended, shadowbanned, or simply deprioritized. You pay for the privilege of reaching people who already chose to follow you. + +An email subscriber or SMS contact is an owned audience. You can reach them directly, anytime, without paying for impressions, without algorithmic filtering, without platform risk. The cost of reaching an SMS subscriber is $0.06 per message. The cost of reaching an Instagram follower organically in 2026 is functionally zero — because organic reach on Instagram is functionally zero. + +One of the larger NYC collectives confirmed: 20+ events, zero email or SMS collection. Running entirely on Instagram algorithm mercy. When that algorithm turns on you, the entire business disappears overnight. + +## The numbers + +Here’s how the channels actually compare from our campaign data: +Diff truncated (62 lines total). View full commit on GitHub →
