feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md b/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md index 20baa64..3749caa 100644 --- a/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md +++ b/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md @@ -1,17 +1,16 @@ --- title: "Ads sell more tickets than almost any DJ" -slug: ads-sell-more-tickets-than-almost-any-dj pubDate: 2026-04-05T20:04:46.000Z updatedDate: 2026-04-05T20:04:46.000Z draft: false excerpt: "This is the sentence that ended a decade of conventional wisdom in event promotion: ads sell more tickets than almost any DJ. At a recent SLIST event, most DJs on … Read more" categories: - - { name: BTS, slug: bts } + - BTS tags: - - { name: financial, slug: financial } - - { name: format-short-take, slug: format-short-take } - - { name: marketing, slug: marketing } - - { name: tone-confrontational, slug: tone-confrontational } + - financial + - format-short-take + - marketing + - tone-confrontational featured: src: https://cdn.slist.net/posts/ads-sell-more-tickets-than-almost-any-dj/cover.png alt: "Analytics dashboard glowing red in the dark symbolizing advertising power"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md b/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md index c86a9dc..20baa64 100644 --- a/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md +++ b/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md @@ -13,7 +13,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-confrontational, slug: tone-confrontational } featured: - src: https://slist.net/wp-content/uploads/ai_69d2a62a44db25.68949757.png + src: https://cdn.slist.net/posts/ads-sell-more-tickets-than-almost-any-dj/cover.png alt: "Analytics dashboard glowing red in the dark symbolizing advertising power" legacy_wp_id: 16110 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md b/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md index deeded7..c86a9dc 100644 --- a/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md +++ b/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md @@ -13,7 +13,7 @@ tags: - { name: marketing, slug: marketing } - { name: tone-confrontational, slug: tone-confrontational } featured: - src: https://cdn.slist.net/ai_69d2a62a44db25.68949757.png + src: https://slist.net/wp-content/uploads/ai_69d2a62a44db25.68949757.png alt: "Analytics dashboard glowing red in the dark symbolizing advertising power" legacy_wp_id: 16110 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md b/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md index 74bdd39..deeded7 100644 --- a/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md +++ b/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md @@ -4,6 +4,17 @@ slug: ads-sell-more-tickets-than-almost-any-dj pubDate: 2026-04-05T20:04:46.000Z updatedDate: 2026-04-05T20:04:46.000Z draft: false +excerpt: "This is the sentence that ended a decade of conventional wisdom in event promotion: ads sell more tickets than almost any DJ. At a recent SLIST event, most DJs on … Read more" +categories: + - { name: BTS, slug: bts } +tags: + - { name: financial, slug: financial } + - { name: format-short-take, slug: format-short-take } + - { name: marketing, slug: marketing } + - { name: tone-confrontational, slug: tone-confrontational } +featured: + src: https://cdn.slist.net/ai_69d2a62a44db25.68949757.png + alt: "Analytics dashboard glowing red in the dark symbolizing advertising power" legacy_wp_id: 16110 --- This is the sentence that ended a decade of conventional wisdom in event promotion: ads sell more tickets than almost any DJ.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md b/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md new file mode 100644 index 0000000..74bdd39 --- /dev/null +++ b/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md @@ -0,0 +1,51 @@ +--- +title: "Ads sell more tickets than almost any DJ" +slug: ads-sell-more-tickets-than-almost-any-dj +pubDate: 2026-04-05T20:04:46.000Z +updatedDate: 2026-04-05T20:04:46.000Z +draft: false +legacy_wp_id: 16110 +--- +This is the sentence that ended a decade of conventional wisdom in event promotion: ads sell more tickets than almost any DJ. + +At a recent SLIST event, most DJs on the lineup did not promote at all. It was the most financially successful event we had run. The $1,500 ad budget on Meta handled what an entire lineup of DJs with their own followings used to be responsible for. The promoter-DJ relationship — built on the assumption that DJs bring their own crowd — is structurally decoupled at SLIST. + +## The numbers + +SLIST Meta ads performance, from actual campaign data: + +Reels placement: $9.81 cost per purchase (highest ROI). Feed placement: $12.91 cost per purchase. Explore placement: $4.86 cost per purchase (underpriced gem, but limited volume). One ticket sale per $5 to $10 of ad spend. SMS campaigns running at 4.67% click-through rate against a 2-3% industry average. SMS ROAS: 9.35x. Cost per Instagram follow: $0.50 against an industry average of $1 to $3. + +These are not projections. These are actuals from campaigns that ran across dozens of events between 2024 and 2026. + +## The old model and why it broke + +The traditional underground event model works like this: book DJs, give each DJ a promo code or affiliate link, rely on each DJ’s following to drive ticket sales. The promoter’s job is to curate the lineup and hope the collective followings translate to actual bodies in the room. +Diff truncated (58 lines total). View full commit on GitHub →
