feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2025/the-consulting-pivot/index.md b/content/posts/2025/the-consulting-pivot/index.md index 8f98fe7..d22b17e 100644 --- a/content/posts/2025/the-consulting-pivot/index.md +++ b/content/posts/2025/the-consulting-pivot/index.md @@ -1,18 +1,17 @@ --- title: "The consulting pivot" -slug: the-consulting-pivot pubDate: 2025-11-01T16:00:00.000Z updatedDate: 2026-04-05T14:29:38.000Z draft: false excerpt: "It started on Discord. Free advice. Someone asked how to get booked as a DJ in New York. I wrote a wall of text that turned into a framework. Then … Read more" categories: - - { name: Updates, slug: updates } + - Updates tags: - - { name: community, slug: community } - - { name: financial, slug: financial } - - { name: format-short-take, slug: format-short-take } - - { name: growth, slug: growth } - - { name: tone-casual, slug: tone-casual } + - community + - financial + - format-short-take + - growth + - tone-casual featured: src: https://cdn.slist.net/posts/the-consulting-pivot/cover.png alt: "Laptop glowing in a dark room with Discord chat visible"content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2025/the-consulting-pivot/index.md b/content/posts/2025/the-consulting-pivot/index.md index b7b8395..8f98fe7 100644 --- a/content/posts/2025/the-consulting-pivot/index.md +++ b/content/posts/2025/the-consulting-pivot/index.md @@ -14,7 +14,7 @@ tags: - { name: growth, slug: growth } - { name: tone-casual, slug: tone-casual } featured: - src: https://slist.net/wp-content/uploads/ai_69d202a537f603.43938280.png + src: https://cdn.slist.net/posts/the-consulting-pivot/cover.png alt: "Laptop glowing in a dark room with Discord chat visible" legacy_wp_id: 15807 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2025/the-consulting-pivot/index.md b/content/posts/2025/the-consulting-pivot/index.md index 85d4080..b7b8395 100644 --- a/content/posts/2025/the-consulting-pivot/index.md +++ b/content/posts/2025/the-consulting-pivot/index.md @@ -14,7 +14,7 @@ tags: - { name: growth, slug: growth } - { name: tone-casual, slug: tone-casual } featured: - src: https://cdn.slist.net/ai_69d202a537f603.43938280.png + src: https://slist.net/wp-content/uploads/ai_69d202a537f603.43938280.png alt: "Laptop glowing in a dark room with Discord chat visible" legacy_wp_id: 15807 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2025/the-consulting-pivot/index.md b/content/posts/2025/the-consulting-pivot/index.md index 5579c4d..85d4080 100644 --- a/content/posts/2025/the-consulting-pivot/index.md +++ b/content/posts/2025/the-consulting-pivot/index.md @@ -4,6 +4,18 @@ slug: the-consulting-pivot pubDate: 2025-11-01T16:00:00.000Z updatedDate: 2026-04-05T14:29:38.000Z draft: false +excerpt: "It started on Discord. Free advice. Someone asked how to get booked as a DJ in New York. I wrote a wall of text that turned into a framework. Then … Read more" +categories: + - { name: Updates, slug: updates } +tags: + - { name: community, slug: community } + - { name: financial, slug: financial } + - { name: format-short-take, slug: format-short-take } + - { name: growth, slug: growth } + - { name: tone-casual, slug: tone-casual } +featured: + src: https://cdn.slist.net/ai_69d202a537f603.43938280.png + alt: "Laptop glowing in a dark room with Discord chat visible" legacy_wp_id: 15807 --- It started on Discord. Free advice. Someone asked how to get booked as a DJ in New York. I wrote a wall of text that turned into a framework. Then someone else asked. Then someone offered to pay for an hour of my time.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2025/the-consulting-pivot/index.md b/content/posts/2025/the-consulting-pivot/index.md new file mode 100644 index 0000000..5579c4d --- /dev/null +++ b/content/posts/2025/the-consulting-pivot/index.md @@ -0,0 +1,31 @@ +--- +title: "The consulting pivot" +slug: the-consulting-pivot +pubDate: 2025-11-01T16:00:00.000Z +updatedDate: 2026-04-05T14:29:38.000Z +draft: false +legacy_wp_id: 15807 +--- +It started on Discord. Free advice. Someone asked how to get booked as a DJ in New York. I wrote a wall of text that turned into a framework. Then someone else asked. Then someone offered to pay for an hour of my time. + +That’s how the consulting arm happened. Not planned, not pitched. Organic demand from a community that already trusted the source. + +* * * + +Most event series start with the music. SLIST started as a group chat. Community first, music second. That origin is the unfair advantage — it means I actually know how to build the thing everyone else is faking. A lot of what seems obvious to me now wasn’t obvious when I started promoting and DJing. That gap between my current knowledge and where new DJs sit is the product. + +First paid consultations landed at $100-120 for 50-60 minute sessions. No formal pricing structure yet — still testing value perception. But the sessions confirmed something: there’s a repeatable methodology here that works regardless of who applies it. + +The core of what I teach is infrastructure, not vibes. Start from a group chat, not a flyer. Build the audience before you book the venue. Email lists and SMS are king — if you have email addresses, you can buy Instagram ads served directly to those people and their friends without even knowing their handle. The stack: guest list signup, email capture, ad retargeting, SMS for high-intent communications. Most DJs skip all of this and wonder why nobody shows up. + +* * * + +The metric I’m tracking isn’t consulting revenue. It’s placement rate. The goal: help 10 DJs get regularly booked within 6 months, whether at SLIST events or anyone else’s. If 10 DJs go from zero bookings to regular bookings using this methodology, the model scales. +Diff truncated (38 lines total). View full commit on GitHub →
