feat(web): flatten frontmatter — drop slug, flat tags/cats, auto-bump updatedDate [skip ci]
diff --git a/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md b/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md index 7f5bcdf..27fb644 100644 --- a/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md +++ b/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md @@ -1,20 +1,19 @@ --- title: "Shitposting is not a joke. It’s the whole strategy." -slug: shitposting-is-not-a-joke-its-the-whole-strategy pubDate: 2021-08-01T16:00:00.000Z updatedDate: 2026-04-05T14:39:44.000Z draft: false excerpt: "SLIST started as a shitpost blog. Not an events company. Not a media brand. A shitpost blog in Mexico City that made fun of mediocre parties and reviewed dark raves … Read more" categories: - - { name: Values, slug: values } + - Values tags: - - { name: community, slug: community } - - { name: format-opinion, slug: format-opinion } - - { name: identity, slug: identity } - - { name: instagram, slug: instagram } - - { name: marketing, slug: marketing } - - { name: tone-casual, slug: tone-casual } - - { name: tone-confrontational, slug: tone-confrontational } + - community + - format-opinion + - identity + - instagram + - marketing + - tone-casual + - tone-confrontationalDiff truncated (34 lines total). View full commit on GitHub →
content: rewrite image URLs from slist.net/wp-content to cdn.slist.net/posts/<slug>/
diff --git a/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md b/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md index b6f12de..7f5bcdf 100644 --- a/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md +++ b/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md @@ -16,7 +16,7 @@ tags: - { name: tone-casual, slug: tone-casual } - { name: tone-confrontational, slug: tone-confrontational } featured: - src: https://slist.net/wp-content/uploads/ai_69d2678782e4c7.05312677.png + src: https://cdn.slist.net/posts/shitposting-is-not-a-joke-its-the-whole-strategy/cover.png alt: "Dark underground venue with glitch art aesthetic representing shitposting culture" legacy_wp_id: 15887 ---fix(web): point upload URLs at slist.net (cdn.slist.net not wired up yet)
diff --git a/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md b/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md index 68b9a76..b6f12de 100644 --- a/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md +++ b/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md @@ -16,7 +16,7 @@ tags: - { name: tone-casual, slug: tone-casual } - { name: tone-confrontational, slug: tone-confrontational } featured: - src: https://cdn.slist.net/ai_69d2678782e4c7.05312677.png + src: https://slist.net/wp-content/uploads/ai_69d2678782e4c7.05312677.png alt: "Dark underground venue with glitch art aesthetic representing shitposting culture" legacy_wp_id: 15887 ---feat(web): visually mirror slist.net blog (index + single post)
diff --git a/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md b/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md index 3b2a0a8..68b9a76 100644 --- a/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md +++ b/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md @@ -4,6 +4,20 @@ slug: shitposting-is-not-a-joke-its-the-whole-strategy pubDate: 2021-08-01T16:00:00.000Z updatedDate: 2026-04-05T14:39:44.000Z draft: false +excerpt: "SLIST started as a shitpost blog. Not an events company. Not a media brand. A shitpost blog in Mexico City that made fun of mediocre parties and reviewed dark raves … Read more" +categories: + - { name: Values, slug: values } +tags: + - { name: community, slug: community } + - { name: format-opinion, slug: format-opinion } + - { name: identity, slug: identity } + - { name: instagram, slug: instagram } + - { name: marketing, slug: marketing } + - { name: tone-casual, slug: tone-casual } + - { name: tone-confrontational, slug: tone-confrontational } +featured: + src: https://cdn.slist.net/ai_69d2678782e4c7.05312677.png + alt: "Dark underground venue with glitch art aesthetic representing shitposting culture" legacy_wp_id: 15887 --- SLIST started as a shitpost blog. Not an events company. Not a media brand. A shitpost blog in Mexico City that made fun of mediocre parties and reviewed dark raves with the editorial restraint of a drunk friend at 5am. That origin is not an accident we grew out of. It is the strategy.feat(web): full posts+pages sync, browseable UI, curated pages allowlist
diff --git a/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md b/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md new file mode 100644 index 0000000..3b2a0a8 --- /dev/null +++ b/content/posts/2021/shitposting-is-not-a-joke-its-the-whole-strategy/index.md @@ -0,0 +1,35 @@ +--- +title: "Shitposting is not a joke. It’s the whole strategy." +slug: shitposting-is-not-a-joke-its-the-whole-strategy +pubDate: 2021-08-01T16:00:00.000Z +updatedDate: 2026-04-05T14:39:44.000Z +draft: false +legacy_wp_id: 15887 +--- +SLIST started as a shitpost blog. Not an events company. Not a media brand. A shitpost blog in Mexico City that made fun of mediocre parties and reviewed dark raves with the editorial restraint of a drunk friend at 5am. That origin is not an accident we grew out of. It is the strategy. + +The rave industry in New York runs on a cautious, corporate mindset. Sterile platitudes. Bland opinions. People-pleasing captions under flyers nobody reads. Every collective sounds the same because nobody wants to risk saying something that might offend the wrong group chat admin. The result is an ocean of interchangeable brands that all blur into one forgettable feed scroll. + +SLIST chose the opposite. We said the thing. We posted the meme. We made the joke that got us reported, screenshotted, and shared in group chats by people who swore they hated us. And every single time, ticket sales went up. + +* * * + +Here is a fact that no marketing textbook will teach you: an unhinged meme posted at 2am will outperform a polished flyer with a $200 ad budget. Every time. Not because the meme is better designed (it’s usually terrible) but because it triggers a reaction. People screenshot it. People argue about it. People send it to their friends with “you need to see this.” The controversy is the distribution mechanism. + +When Bushwick tried to cancel us for a shitpost, the response was not an apology. The response was an industrial techno event in Long Island advertised as a celebration. The people who showed up were the ones who got the joke. The people who left were the ones who would have complained about the music being too loud anyway. Cancel culture, when it comes for you, is a filter. It separates the people who belong from the people who were always going to cause problems at your events. + +Every time the drama resurfaced, more people bought tickets. That is not a coincidence. That is a pattern we documented across five separate cancel wars spanning two countries. The people who are upset are not the ideal guests. They would never enjoy an eight-hour industrial set. They would never dance to the music we actually play. The shitpost does the sorting that a vibe check at the door never could. + +* * * +Diff truncated (42 lines total). View full commit on GitHub →
